Why the time for publishers to act on agentic AI is now

The agentic era is already here, and it’s moving fast. The media industry has gone from concept to live campaigns in record time. Yet nearly one-third of publishers have no immediate plans to invest in agentic solutions, putting them at risk of falling behind.

For publishers with strong first-party data, robust identity infrastructure and established ad sales operations, much of the groundwork for agent readiness is already in place. For others, the opportunity is within reach, but it starts with building the right foundation.

In an ecosystem driven by automation, publishers that invest in agent readiness gain a clear competitive edge: more RFPs, faster response times, increased business wins, higher CPMs and greater team efficiency.

Download Optable’s new guide to AI-powered media selling to learn:

• Why clean data is the foundation of effective seller agents
• How agent-ready teams win more RFPs and respond faster
• The regulatory standards that the industry needs
• Why publishers who invest in agent readiness will be the ones buyers return to

Partner insights from Optable