In the end, it’s about discernment, knowing when automation becomes noise and when it can still serve the story. 

This week’s Future of TV Briefing looks at how YouTube’s plan to enable creators to swap out sponsored segments normally baked into their videos may be the most disruptive development in the creator economy in 2026.

An obituary for Privacy Sandbox, Google’s abortive attempt to construct a privacy-first ad tech ecosystem.

Agency folk tell of over reliance on the AI's tools, and a face-value acceptance of information and data that in actuality requires human oversight to ensure accuracy

L'Oréal's is building a data layer beneath its creator economy push.

Some publishers that blocked all AI bots are rethinking their stance, as AI platform traffic raises new monetization and access trade-offs.

This week’s Future of TV Briefing looks at how OpenAI could create a commercial version of Sora’s Cameos feature that could thread the needle between a sponsored product, affiliate commerce and a revenue-sharing program for creators.

Brands are boosting their retail media spending as networks drive sales and customer growth, according to new research from Modern Retail.