Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
Digiday+ Member Exclusives
Mixed signals are coming out of the Q4 ad marketplace -- some buyers report a recent drop-off in ad spend from a number of categories, while others say alarms aren't yet ringing for 2026.
-
Future of Marketing Briefing: Bold call – the legacy influencer agency doesn’t fit the new marketThe influencer shops that once drew investor enthusiasm are now ceding ground to tools that promise scale, predictability and a cleaner margin story.
November 21, 2025 -
Media Briefing: Tough market, but Q4 lifts publishers’ hopes for 2026Publishers report stronger-than-expected Q4 ad spending, with many seeing year-over-year gains.
November 20, 2025 -
Future of TV Briefing: The creator economy needs a new currency for brand dealsThis week’s Future of TV Briefing looks at why paying creators based on reach misses the mark and what IAB is doing to clear up the creator-brand currency situation.
-
Ad Tech Briefing: Digital Omnibus is about to land — here’s what it means for GDPR, and the future of ad targetingThe EC’s Digital Omnibus could redefine data rules — and shift power in digital advertising.
November 18, 2025 -
Media Buying Briefing: Q4 wobbles a bit, and buyers wonder how it will affect 2026 spendingMixed signals are coming out of the Q4 ad marketplace -- some buyers report a recent drop-off in ad spend from a number of categories, while others say alarms aren't yet ringing for 2026.
November 17, 2025 -
Future of Marketing Briefing: The agentic turn inside programmatic advertisingThe arrival of the Agentic RTB Framework this week lands as this week lands as the third agentic standard in under a month.
November 14, 2025 -
Media Briefing: Publishers turn to paid audience acquisition tactics to tackle traffic lossesPublishers facing declining organic traffic are buying audiences through paid ads and traffic arbitrage, and using AI tools to do it.
November 13, 2025 -
Future of TV Briefing: WTF is IAB Tech Lab’s device attestation tactic to combat CTV ad fraud?This week’s Future of TV Briefing breaks down the CTV ad industry’s new tool for fighting device spoofing.