Just under Publics, Omnicom and WPP, the scrum among a handful of holdcos and indies to stand out yields some interesting moves.

What holdcos risk when they go over the CMO’s head.

At Digiday’s Media Strategies London event on Tuesday, executives weighed new ways to measure audience value, the risks of blocking AI crawlers, the uncertain economics of licensing content to LLMs, and whether agentic media trading is ready for the real world.

This week’s Future of TV Briefing looks at how “more videos from smaller creators” is the recipe for success on TikTok Shop.

Advertising Week New York saw more ad tech M&A, plus, the rise of the "universal buying platform."

Agencies like Goodway Group are incorporating synthetic data stacks into media planning, while clients use the tech for product design and creative strategy.

The biggest creators are cutting their brand rosters and asking more of the partners they keep.

As referral traffic declines, publishers are rethinking registration walls as a way to turn anonymous visitors into valuable known users.