In an era where AI is eroding referral traffic and third-party distribution, a subscriber who pays directly has become the most valuable reader a publisher can own. Springer just bought over a million of them.  

This week’s Future of TV Briefing looks at a new ad targeting option for CTV advertisers wary of people staring at their phones while an ad airs.

Company executives come out swinging as the markets issue their judgements on Wall Street pitches.

In advertising’s AI race, Epsilon says the winners won’t pick one mode. They’ll orchestrate many.

OpenAI has the ad inventory. Criteo has relationships with advertisers. Here’s how they’re using them.

A wave of new GEO vendors promises improving visibility in AI-generated search, though some question how effective the services really are.

This week’s Future of TV Briefing breaks down Paramount’s and Warner Bros. Discovery’s ad tech stacks now that the companies seem set (finally) to combine.

Earlier this week, Criteo confirmed it is the first ad tech partner to integrate with OpenAI’s advertising pilot in the U.S., available in ChatGPT’s free and Go tiers. The move formalizes what the company first hinted at in late 2025 — that large language models would become the next frontier of its commerce media strategy. […]