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‘CPC pain is real’: One year on, Google’s AI Max has pushed up search budgets – and costs
Media
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Media
The Economist’s Paul Rossi on the need for balanced revenue models for media
April 15, 2016
Media
CNET’s Eric Johnson: Focus is what wins in media
April 8, 2016
Media
Food52’s Bridget Williams: The scale era in media is waning
March 31, 2016
Media
Atlas Obscura’s David Plotz on building distinctive media brands in the age of platforms
March 25, 2016
Media
BuzzFeed vet Jon Steinberg on why his new video venture Cheddar won’t rely on ads
March 18, 2016
Media
Slate’s Keith Hernandez: Being all-in on platforms isn’t feasible for most publishers
March 11, 2016
Media
Bleacher Report’s Rory Brown: Publishers who don’t have distributed content strategies will regret it
March 4, 2016
Marketing
Sydney Finkelstein on superbosses, and why he found few in advertising
February 26, 2016
Media
PopSugar CEO Brian Sugar: We don’t want to run mobile banner ads
February 19, 2016
Marketing
Omnicom’s digital chief: Agencies shouldn’t try to be VCs or compete with Google
February 12, 2016
Marketing
DDB’s Wendy Clark: Agencies have an org-chart problem
February 5, 2016
Marketing
Mindshare’s Jordan Bitterman: Snapchat needs to work on its ad infrastructure
January 22, 2016
Media
Digital media needs to make user experience a priority — or else
January 15, 2016
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