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Media Buying
Digiday @ Advertising Week
Omnicom Media Group tackles standards across the media spectrum, starting with social
October 16, 2023
Strategizing for the Future
Media agencies develop new multicultural marketing strategies as client needs and targeting challenges arise
October 13, 2023
Marketing on Platforms
Google’s ‘unique’ status in the advertising paradigm emerges as its DOJ battles continue
October 13, 2023
Evolving Agencies
Stagwell Marketing Cloud’s Harris unit launches a new suite of AI-based tools
October 12, 2023
Generative AI
Adobe debuts new icon as a ‘nutrition label’ for generative AI content
October 11, 2023
Member Exclusive
Media Buying Briefing: What the Media Buying Summit revealed about agencies’ main pain points
October 9, 2023
Digiday Media Buying Summit
Media Buying Summit: Measurement issues still plague the business, but agencies hope their solutions help marketers
October 6, 2023
Marketing on Platforms
Media experts argue social media is no search rival in the DoJ’s antitrust tussle with Google
October 6, 2023
Digiday Media Buying Summit
Media Buying Summit Recap: Retail media’s revolution, AI and finding new paths to KPIs
October 5, 2023
Member Exclusive
Research Briefing: Media agencies are cautiously optimistic about 2024 client spending
October 5, 2023
Member Exclusive
Digiday Media Agency Report 2023: The state and future of the media agency, from client spending to AI’s impact
October 4, 2023
Strategizing for the Future
GSTV’s CEO Sean McCaffrey: As Q4 kicks off, it’s getting harder to predict how it will shakeout
October 3, 2023
Evolving Agencies
As $12 billion 2024 political spending cycle nears, Stagwell partners with RealClearPolitics
October 2, 2023
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