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Marketing
The Creator Economy
How Linktree vp Lara Cohen is championing for creators to get a bigger piece of the pie
April 9, 2024
Glossy
How Warby Parker and Herbivore leveraged the solar eclipse in brand marketing
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Brand Safety
Inside X’s latest efforts to make advertisers believe it’s a platform that’s safe for brands
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Navigating Economic Instability
A closer look at what’s driving (and will continue to drive) M&A in ad tech in 2024
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Retail Revolution
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The Programmatic Marketer
Ad tech’s movers and shakers are readying a resurgence of M&A activity
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Gaming & Esports
Why the esports industry’s publisher ownership model is on its way out
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Research Briefing: RMNs vie for ad dollars, but marketers are unsure where to spend
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How Luminosity Gaming won over Kroger to get in to Super Smash Bros.
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Why Scotts Miracle-Gro is pursuing more retail media from retailers like The Home Depot amid the crumbling cookie
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Marketing Briefing: How eBay is experimenting with generative AI for more ad personalization now
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Generative AI
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Gaming & Esports
G/O Media and Kotaku staff are locked in a battle for the gaming website’s soul and business
April 1, 2024
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