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Marketing
Future of Measurement
Rise of alt-measurement firms shows marketers are balancing brand and performance thinking
February 25, 2025
Marketing on Platforms
Here’s what’s going on with TikTok as it reaches the half-way point of the 75-day extension to its U.S. ban
February 25, 2025
Member Exclusive
Marketing Briefing: Inside the evolution of celebrity brand partnerships
February 25, 2025
The Programmatic Marketer
Streaming TV ad rates are falling and Amazon’s the anchor
February 24, 2025
Marketing
The Rundown: Why changing search habits matter for advertisers
February 24, 2025
Marketing on Platforms
Snapchat’s SMB bet is paying off — but can it keep up the momentum?
February 24, 2025
Generative AI
AI Briefing: The FTC is leaning into ‘tech censorship’
February 24, 2025
Life Beyond the Cookie
The Rundown: Google Chrome’s IP tracking updates
February 21, 2025
Experimental Channels
How advertisers are reacting to Google’s declining share of the search market
February 21, 2025
Agency Culture
Inside the Omnicom-IPG meeting with consultants: What marketers learned — and what’s still a mystery
February 21, 2025
Brands in Culture
How Reformation hopes viral moments help it become ‘part of a cultural conversation’
February 20, 2025
Marketing on Platforms
Rising ad spend fuels rapid growth of Amazon’s DSP
February 20, 2025
The Creator Economy
Publicis acquisition signals that creator M&A is not slowing down in 2025
February 20, 2025
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