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Marketing
The Creator Economy
Agencies have mixed feelings about using AI tools for product placements and influencer marketing
January 21, 2025
Gaming & Esports
What marketers need to know about Zepeto, the Korean metaverse platform
January 21, 2025
Member Exclusive
Marketing Briefing: As corporate America fosters a closer relationship with Trump, marketing will remain neutral
January 21, 2025
Marketing on Platforms
Here are the winners and losers of TikTok’s U.S. shutdown drama
January 20, 2025
Marketing on Platforms
Here’s a guide for what marketers can do now with the back-and-forth of TikTok
January 20, 2025
Brands in Culture
CMOs prepare for a Trump presidency in 2025 — which will be a different kind of CMO from his first term
January 20, 2025
Generative AI
AI Briefing: Copyright battles bring Meta and OpenAI datasets under the microscope
January 20, 2025
Marketing on Platforms
As TikTok teeters, YouTube, Meta, Snapchat and more race to claim its ad dollars with incentives, discounts
January 17, 2025
Gaming & Esports
Discord’s advertising push continues: A Q&A with new Discord CBO Jules Shumaker
January 17, 2025
Gaming & Esports
Twitch streamers lament likely loss of TikTok as an audience referral engine
January 17, 2025
Retail Revolution
Here’s who stands to benefit from – or lose to – Amazon’s new retail media offering
January 17, 2025
The Creator Economy
Creators fast-track efforts to rely less on platforms amid intensifying TikTok uncertainty — here’s where they’re going
January 16, 2025
Business of TV
Comcast tempts DTC brands away from paid social due to rising costs and brand safety issues
January 16, 2025
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