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Marketing
Marketing in Sports
CMOs look for better measurement to justify sports sponsorship spending
July 28, 2025
Generative AI
White House AI Action Plan spurs debate among marketers over regulatory oversight in advertising
July 28, 2025
Retail Revolution
JanSport bets on ‘weirdly relatable’ content for its TikTok-driven back-to-school campaign
July 25, 2025
Retail Media Rewritten
Brands are discovering their sales associates are among their most valuable influencers
July 25, 2025
Brands in Culture
Brands navigate political tightrope amidst heightened culture war risks
July 25, 2025
The Creator Economy
Advertisers expand affiliate efforts as creator marketing matures
July 24, 2025
Member Exclusive
Digiday+ Research 2025 Influencer Index: Key strategies influencers use to drive engagement on Instagram
July 23, 2025
Marketing on Platforms
Google is slowly opening its black box — but marketers aren’t so convinced
July 23, 2025
The Confessions
Confessions of a comms exec on exploring conservative media partnerships in hyper-partisan era
July 23, 2025
The Programmatic Marketer
Heineken is expanding the use of contextual targeting on its brand campaigns
July 22, 2025
Agency Culture
Nestlé Waters proves with its Lion-winning ‘Sopranos’ ad that TikTok trends and AI stunts aren’t necessary to make an impact
July 21, 2025
The Programmatic Marketer
With performance channels under scrutiny, these marketers are testing out brand-first strategies
July 21, 2025
The Creator Economy
Influencer marketing survival playbook: How the creator economy is shaping up in the back half of 2025
July 21, 2025
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