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Beyond Ads
How Sweatcoin uses partnerships with companies like OKCupid to boost brand awareness
September 5, 2022
Equality and Opportunity
Why Dentsu Creative’s DE&I lead says focusing solely on numbers won’t solve advertising’s diversity problem
September 5, 2022
Gaming & Esports
‘A whole new universe’: How Fortnite fits into Dragon Ball Z’s extended renaissance
September 2, 2022
Gaming & Esports
How esports grew up: An oral history
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Experimental Channels
Why OOH advertising is becoming a bigger part of this baby care brand’s marketing strategy
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Brands in Culture
How a DTC orthotics brand is advertising to people ‘while they’re walking’ to get in front of them ‘when they feel foot pain’
September 2, 2022
Brand Safety
ANA creates an educational program to target online hate speech
September 1, 2022
Marketing on Platforms
DTC cookie brand Deux picks social, OOH to reach Gen Z
September 1, 2022
Marketing on Platforms
As Snap restructures, marketers believe it should focus on augmented reality as it differentiates the platform
September 1, 2022
Member Exclusive
Future of TV Briefing: The 2022 glossary
August 31, 2022
Managing Through Crisis
‘You’re only taking so many bets’: How an online veterinary care startup is slashing its marketing budget ahead of economic downturn
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Marketing on Platforms
Here’s why Paycom partnered with TikTok star Corporate Natalie to bring digital ads to TV
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Privacy
As the FTC begins its lawsuit against Kochava, some see the ‘warning sign’ to ad-tech while others see an uphill battle
August 31, 2022
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