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Marketing
The Creator Economy
With TikTok deadline, agencies are ‘staying the course’ but prepared to respond this weekend
April 4, 2025
Life Beyond the Cookie
More brands are blending deterministic and probabilistic data for hybrid targeting approaches
April 3, 2025
Retail Revolution
The Home Depot adds another acronym — ‘ROMO’ — in next phase of negotiating retail media network measurement
April 3, 2025
Brands in Culture
‘It’s become a personality brand now’: Why Tesla’s brand perception is in a tricky spot as sales slump
April 3, 2025
The Creator Economy
Why marketers shouldn’t follow Unilever’s plans to work with ’20 times’ more influencers just yet
April 2, 2025
Marketing on Platforms
Despite the uncertainty, some advertisers like Coca-Cola and Comcast have increased their TikTok spend this year
April 2, 2025
The Creator Economy
WFA sees 54% of multinational brands boosting influencer spending — with more relying on agencies to find creators
April 2, 2025
Member Exclusive
Digiday+ Research: Amazon gets an even stronger hold over retail media
April 1, 2025
Marketing on Platforms
Marketers are calmer about TikTok’s future in the U.S. — even as its ads team thins out
April 1, 2025
Member Exclusive
Marketing Briefing: Marketers push for more flexible retail media deals amidst economic uncertainty
April 1, 2025
Retail Revolution
How smaller retail media networks are stepping out from the shadow of Amazon and Walmart
March 31, 2025
Member Exclusive
Media Buying Briefing: Auto marketers aren’t slowing ad spend in face of tariff tension
March 31, 2025
Marketing on Platforms
Ad-free platform Substack isn’t ruling out ads after all
March 31, 2025
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