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Marketing
The Programmatic Marketer
MediaMath’s bankruptcy exposes ad tech’s cash flow and credit management challenges
July 5, 2023
Gaming & Esports
Why esports betting company Rivalry uses a chicken mascot to get higher in the pecking order among esports fans
July 4, 2023
Brands in Culture
Coca-Cola believes in music in ads so much it is growing its own studio to record original songs
July 3, 2023
Brands in Culture
Why Spanish soccer league La Liga is relaunching its app as part of a DTC play
July 3, 2023
Beyond Ads
Inside Nascar’s content and influencer strategy with TikTok highlighting local businesses
June 30, 2023
The Creator Economy
What Shein’s misstep means for the influencer marketing industry
June 30, 2023
Gaming & Esports
The Digiday Guide to Esports Winter
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Member Exclusive
Research Briefing: Brands’ confidence in Instagram builds, but they seem unsure about TikTok
June 29, 2023
Retail Revolution
Kroger is taking its self-service ad platform in-house
June 28, 2023
Gaming & Esports
A watershed moment: “Counter-Strike” industry leaders brace for the impact of “CS2”
June 28, 2023
Marketing on Platforms
TikTok’s on the hunt for brands to reach its most popular communities as Unilever leads the way
June 28, 2023
Gaming & Esports
Why Unity is using its new AI platforms to become more accessible to brands and agencies
June 27, 2023
Member Exclusive
Marketing Briefing: In uncertain economic times, marketers are getting back to the ‘fundamentals’
June 27, 2023
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