#TrumpYourself: Clinton releases new picture filter tool to taunt Trump — and collect emails
Maybe the 2016 presidential election will turn out to be all about the filter.
Hillary Clinton’s team released its newest digital campaign weapon aimed at Republican presidential nominee Donald Trump today with “Trump Yourself,” a single-serve website that stamps Snapchat-like filters on your face with Trump’s insults.
Trump is known for spewing out hateful and sexist comments, so it was likely easy for Team Clinton to choose. “If you need Viagra, you’re probably with the wrong girl,” reads one filter, pulled from a 2004 Playboy interview with Trump. Another filter places the word “Fat Pig” on your face, in reference to his comments about Rosie O’Donnell. In total, there’s about 20 different filters.
The gambit is clever, even more so in how it requires logging in with Facebook credentials. As in most things digital, this is all about the data. While the app doesn’t post to Facebook automatically, registering passes along the user’s email address to the Clinton campaign. Email remains a powerful tool for campaigns.
Sure enough, within a few minutes of registration, Clinton’s campaign sent out an email alerting that it registered our email address to HillaryClinton.com, a clever way to boost its mailing list and target potential viewers with news.
Clinton’s digitally savvy content team is likely hoping to replicate the viral success of “Straight Outta Compton” filter that consumed social media last August. It’s too early to tell if it will even near that meme’s success, but a quick scan on Twitter shows people are using it:
@HillaryClinton this is pure brilliance. #TrumpYourself https://t.co/x4QuMq2Ju0 pic.twitter.com/hQEBvoyz5V
— Aღanda (@GrnEyedMandy) July 21, 2016
I look majestic and @realDonaldTrump looks SAD! #TrumpYourself pic.twitter.com/ZFHuhtFPO8
— M.J. Pack (@megslice) July 21, 2016
thank you HillDog for this inspired new look. #TrumpYourself #ImWithHer pic.twitter.com/XWMwQrIX8S
— morgan (@morgan_e_allen) July 21, 2016
More in Marketing
Why the New York Times is forging connections with gamers as it diversifies its audience
The New York Times is not becoming a gaming company. But as it continues to diversify its editorial offerings for the digital era, the Times has embraced puzzle gamers as one of its core captive audiences, and it is taking ample advantage of its advantageous positioning in the space in 2024.
Why B2B marketers are advertising more like consumer brands to break through a crowded marketplace
Today’s marketing landscape is more fragmented than ever. Like consumer brands, business brands are looking to stand out in a crowded and competitive marketplace, making marketing tactics like streaming ads, influencers and humorous spots more appealing.
As draft puts WNBA in spotlight, the NBA is speeding up ballplayers’ transition to creators
The NBA’s star athletes are its greatest marketing asset.