Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
Nothing angers people more than a $1 increase on an already cheap sandwich.
Subway is learning this the hard way after the chain announced that it’s rising the price of its footlong from $5 to $6, meaning that it’s “five dollar footlong” earworm of a jingle is history.
It’s the first price increase for the sandwich since Subway rolled out the deal in 2007, the company said in a statement, adding that its costs have “gone up greatly and inflation has eroded the value of everyone’s dollar.”
Subway revealed the news in a series of peppy GIFs on Twitter in a puzzling attempt to get people excited to pay another dollar:
We interrupt your newsfeed with an important update: starting tomorrow, ALL of our classic footlongs are $6 each! pic.twitter.com/ZgPSBy23WI
— SUBWAY® (@SUBWAY) February 3, 2016
Looks like we’re going to see $6 subs on the 4th, that’s ALL of our classic handcrafted footlongs for $6 each! pic.twitter.com/PN5TuwXGEb — SUBWAY® (@SUBWAY) February 2, 2016
The Internet, a place that always takes frivolous fast food news well, took the perfectly reasonable price increase in stride. Just kidding! People lost their dang minds:
FUCKING BULL SHIT RT @SUBWAY: BREAKING NEWS: Starting February 4th ALL of your favorite classic footlongs are $6. pic.twitter.com/XY6yeo4eHe
— A♭ (@AlexDonAudio) February 4, 2016
when you hear about Subway changing the $5 Footlong to a $6 Footlong pic.twitter.com/J0QGlHY74D — Subway WWExperience (@WWESubway) February 3, 2016
Subway used to have 5 dollar footlongs all year round and now it’s a “deal” to get them for 6 bucks. Wtf
— Michael Gossler (@MichaelGossler) February 2, 2016
@SUBWAY the fuck happend to $5 footlongs? first you try to fuck us with $6 6 inch and now this shit? fuck you subway!
— xXWilderGamerXx (@xXWilderGamerXx) February 2, 2016
@SUBWAY pic.twitter.com/r3BAm9e1lK
— Jeremiah Linson (@JeremiahLinson) February 3, 2016
Just another day on the Internet.
More in Marketing
Walmart adds AI-generated audio summaries to select product pages
Walmart has added such audio summaries to product pages on its app for more than 1,000 premium beauty products.
Digiday+ Research: Advertisers diversify their use of DSPs, to Amazon’s benefit
Amazon’s DSP has seen a growth in advertisers’ use of and preference for the platform over the last year and a half, as others such as The Trade Desk and Google have lost some clout with advertisers.
How brands are trying to optimize, outsmart AI answer engines across the zero-click landscape
AI answer engines are prompting marketers to rethink strategies for brand visibility and content optimization in a rapidly evolving, zero-click search landscape.