for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Last week hundreds of marketers descended on Orlando for the Association of National Advertisers’ annual conference, the theme of which was “Masters of Marketing.”
As with any ad industry conference, buzzwords and empty phrases were bandied about all over the place. Judging from the tweets, this one was particularly rife. Here’s some of the comments that left Digiday’s editors scratching their heads the most.
“Allstate is talking to people who want a personal connection and maybe have more complex lives.” Lisa Cochrane, SVP of marketing, Allstate Insurance. (Via @cotton)
“The perfect time to start mayhem is when there is no mayhem is sight.” Cochrane (Via @jpmaheu)
“Marketing is democracy on steroids.” Mark Pritchard, global marketing officer, Procter & Gamble. (Digiday)
“Your brand must find a linkage with consumers or it will become irrelevant,” Mark Pritchard. (Via @ANAMarketers)
“Put purpose at the core of everything you do to create meaninful connections with consumers the world over.” Kimberly Kadlec, worldwide vp of gloabal marketing, Johnson & Johnson (Via @KacyRivers)
“The intimacy of digital provides brands with the opportunity to make brands more human,” Kadlec, (via @JWTNewYork)
“The best way to connect brands to consumers is creating human experiences.” Lisa Donohue, CEO, Starcom USA, (via @gyalif)
Image via Shutterstock
More in Marketing
Why Coca-Cola has made World Cup TV ads one part of its sports marketing play
The new Powerade World Cup 2026 campaign takes a 360 approach across social, digital, and traditional TV advertising to maximize impact.
Future of Marketing Briefing: In the age of AI, taste is the new competitive advantage
in a world where the tools are everywhere and the output is indistinguishable, taste is the last thing that actually compounds.
Nike’s Boston Marathon billboard chiding walkers inspires new Asics and Ecco campaigns
After Nike removed a controversial Boston Marathon sign late last week, Asics and Ecco responded with messaging focused on inclusivity and everyday movement.