It’s that time of year: the post-holiday slump. You’ve come down from the high of having time off, lots of food and alcohol and celebrating. You’re almost a month into the new year and are probably realizing that you haven’t kept any of your resolutions. The weather is blah. Hilton Hotels has partnered with The Onion to capitalize on this mid-January gloom with its latest campaign, “Vacationitis.”
As you could probably guess, vacationitis is an easily curable disease that results from the need to go on vacation. The campaign involves a new health-themed site, The Urgent Vacation Care Center, where you can take a vacation diagnostic test to see what kind of vacation prescription you need.
You can also learn about the 14 symptoms of vacationitis, which are each illustrated, and share them with your friends and colleagues. Some symptoms include commuteritis, yellow post-it fever and cubiclophobia. It’s all pretty standard, wholesome office-life humor, but it’s cute and more fun than what you’d expect from a big old hotel brand. (via PSFK)
Image via Hilton Hotels
More in Marketing
Digiday+ Research: Publishers anticipate having more time with third-party cookies than marketers
The timeline on which Google will officially kill the third-party cookie is anyone’s guess at this point. According to a Digiday+ Research survey conducted in the second quarter, marketers’ guesses look very different from publishers’.
The Guardian moves closer to being a reader-supported business as it launches new cooking app
The app is being used to provide a compelling offering which encourages readers to support the Guardian more financially, while also reaching new audiences.
Manchester City uses Fortnite to expand its global audience
As Manchester City rolls out its own Fortnite experience, it will have to contend with the fact that this brand new world does not come with a pre-existing user base. To address this problem, the company plans to leverage its network of players and talent to spread the word across their social feeds.