Only a few spots left to join us for the Digiday Publishing Summit

Join us Sept. 14-16 in Miami to connect with top publishing leaders

SECURE YOUR SEAT

Why Coach ditched its mobile app for iMessage

When Coach released its iOS app in 2014, apps were all the rage. A lot has changed in two years.

“The app is no longer viable” said Dana Randall, Coach’s head of innovation, at an Advertising Week panel on Monday morning. “We weren’t getting the usage we needed to keep updating it.”

To read the rest of this story, visit Glossy.co.

More in Marketing

‘Inside, most of them are dumpster fires’: Confessions of a frustrated indie agency ad exec

From surprise corporate card cancellations to phantom return-to-office mandates, one former indie agency exec talks about the chaos behind the scenes.

The case for and against the ‘programmatic-ification’ of the creator economy

Creator marketing is racing toward AI ad-stack automation, but risks turning trust into inventory.

Digiday+ Research: The marketers’ 2026 guide to retail media marketing, including The Home Depot, Milani Cosmetics and Tinuiti

As the retail media landscape continues to evolve, marketers are rethinking where they invest, how they measure success and which retail media networks deserve a larger share of budget.