Secure your place at the Digiday Publishing Summit in Vail, March 23-25
When Coach released its iOS app in 2014, apps were all the rage. A lot has changed in two years.
“The app is no longer viable” said Dana Randall, Coach’s head of innovation, at an Advertising Week panel on Monday morning. “We weren’t getting the usage we needed to keep updating it.”
To read the rest of this story, visit Glossy.co.
More in Marketing
Brands celebrate tariff reprieve, but fresh uncertainty looms
After the Supreme Court struck down Trump’s tariffs, brands welcomed the relief but say ongoing trade uncertainty and unanswered questions about refunds are keeping business decisions on hold.
The Rundown: Why YouTube has become key for brand GEO strategies
Brands hoping to improve their performance in zero-click search and LLM chatbot results are focusing on the video platform.
Can agencies fix the AI disconnect between the C-suite and marketing teams? Boathouse is trying to
As marketing teams struggle with a lack of strategy and tools according to research, Boston-based Boathouse has hired someone to fill that gap.