When Coach released its iOS app in 2014, apps were all the rage. A lot has changed in two years.
“The app is no longer viable” said Dana Randall, Coach’s head of innovation, at an Advertising Week panel on Monday morning. “We weren’t getting the usage we needed to keep updating it.”
To read the rest of this story, visit Glossy.co.
Trending in
Most Read
More in Marketing
OpenAI is coming for SMB advertisers
August 10, 2026
The company is going after smaller advertisers. Its job listings prove it.
Zoom relies on creators to boost AI search results
August 10, 2026
As AI changes how brands are discovered, Zoom is leaning on creators and journalists to shape its reputation.
Your favorite beauty brands are now also entertainment brands
August 7, 2026
Many of today’s beauty brands are asking if entertainment and advertising can be one and the same.