When Coach released its iOS app in 2014, apps were all the rage. A lot has changed in two years.
“The app is no longer viable” said Dana Randall, Coach’s head of innovation, at an Advertising Week panel on Monday morning. “We weren’t getting the usage we needed to keep updating it.”
To read the rest of this story, visit Glossy.co.
More in Marketing
Digiday+ Research: Marketers’ AI use rises, but tech skills stall
Marketers’ adoption of AI technology has risen significantly in recent years, but training employees on using these tools lags behind overall adoption.
Possible expands to Lisbon in 2027, keeping its focus on marketing, tech, culture and creativity
Digiday caught up with Carolina Cespedes of GoGo Squeez, Remy Stiles of agency Kepler and Oz Etzioni of Clinch, as well as Possible’s co-founder and owner.
How Ace Hardware built its employee AI assistant
Ace Hardware executives took a careful approach in designing and implementing its new AI assistant to work throughout the chain.