SHAPING WHAT’S NEXT IN MEDIA

Last chance to save on Digiday Publishing Summit passes is February 9

SECURE YOUR SEAT

Why Coach ditched its mobile app for iMessage

When Coach released its iOS app in 2014, apps were all the rage. A lot has changed in two years.

“The app is no longer viable” said Dana Randall, Coach’s head of innovation, at an Advertising Week panel on Monday morning. “We weren’t getting the usage we needed to keep updating it.”

To read the rest of this story, visit Glossy.co.

More in Marketing

‘Our marketing is not a bullshit machine’: Why Perplexity is investing in targeted, organic growth

Perplexity is banking on its name carrying weight to keep current users engaged and attract new ones

As AI catches on across luxury, brands play up their emotional value

At Shoptalk Luxe, vendors and brands alike described deeper AI integration than ever before.

A laptop screen displaying a keyhole, symbolizing privacy and security, reflecting how personalization and privacy shape digital marketing strategies.

Future of Marketing Briefing: Advertising’s tracking system meets a new political reality

The privacy debate in advertising is entering a phase when decisions will stick.