Connect with execs from The New York Times, TIME, Dotdash Meredith and many more
Brands are notoriously bad tweeters. Whether it’s dumb retweet requests or cheesy and transparent ploys to get interactions, brands can be pretty shameless.
Another corny Twitter tactic that brands often use is jumping in on trending hashtags. It’s just another forced, self-promotional way that brands try to insert themselves into social media conversations that doesn’t add value or entertainment to Twitter.
Here are some examples of brands hijacking the hashtag #YouGainMajorPointsIf and #IfIDontReplyItsBecause. Taco Bell is a double offender.
McDonald’s
#YouGainMajorPointsIf you share your Fries
— McDonald’s (@McDonalds) January 6, 2013
Taco Bell
#YouGainMajorPointsIf you bring me Taco Bell. Right now.
— TACO BELL (@TacoBell) January 6, 2013
Arby’s
#YouGainMajorPointsIf you bring me Arby’s.
— Arby’s (@Arbys) January 6, 2013
Wendy’s
#YouGainMajorPointsIf You bring me a Frosty.
— Wendy’s (@Wendys) January 6, 2013
Applebee’s
#IfIDontReplyItsBecause Wings…enough said twitter.com/Applebees/stat… — Applebee’s (@Applebees) February 22, 2013
Taco Bell
#IfIDontReplyItsBecause I’m busy eating Taco Bell.
— TACO BELL (@TacoBell) February 21, 2013
Swiffer
#IfIDontReplyItsBecause you called me “SWIFTER”
— Swiffer (@Swiffer) February 21, 2013
Image via Shutterstock
More in Marketing
Generative AI sparks brand safety concerns marketers know all too well
Despite concerns around brand misuse and IP, most marketers are sticking to traditional strategies.
‘Production is a big topic right now’: With AI moving beyond media, Publicis turns toward creative
The holdco is positioning AI as core infrastructure for ad production not just media buys.
Instagram offers a new guide to advertisers to convince them to try out its creator marketplace
The 26-page document aims to make the whole process quick and painless.