for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
There is a peculiar corporate species on Twitter, one that hovers somewhere between endearing and off-putting, corny and genuinely amusing. It can come in peanut shape or with bunny ears or as a dollop of chocolate. It is the company mascot with its own Twitter feed.
They get into manufactured spats and they tell groan-inducing jokes. And the very best of them have Twitter bios that are better than yours or mine.
Here are a few of Digiday’s favorites:
Mr. Peanut
Even while he’s weighing in on the new monocle trend, Mr. Peanut likes to keep things short and simple.
Ms. Green M&M’S®
The high-maintenance, femme fatale of M&M’s is clearly not a pushover.
Tony the Tiger
When Tony’s not busy rolling his ‘rs,’ he’s butting into Twitter conversations that mention “Frosted Flakes,” even if they’re not directed at the brand:
Chester Cheetah
It looks like spokescat Chester Cheetah also answers the phones at Cheetos HQ:
The Energizer Bunny
An improvement over Energizer’s former highly charged mascot (remember Jacko?), the pink rabbit clearly loves run-on sentences and no periods, which fit his image.
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