Digiday’s awards honor the best work in marketing, video, content marketing, publishing and advertising. They are handed out at lavish galas where the winners take home trophies in recognition for their work. Winner’s Circle is a new series that puts the spotlight on Digiday Awards winners: After the ceremony is finished and all the champagne is gone, we ask each winner five questions about the campaign that won them their top honor.
At the 2016 Digiday Content Marketing Awards, the team at Contently won Best Brand Publication for its print magazine, Contently Quarterly. Sam Slaughter, Contently’s vp of content, answered our questions about what his technology platform learned about putting together a print product.
What was the “ah-ha!” moment that led to the creation of Contently Quarterly?
We realized that while everyone was jumping into the content marketing pool, there was a distressing lack of craft and quality to most campaigns. It was clear that for a brand like ours, that believes in the power of storytelling, there was a space to create something beautiful and substantial, something to contrast with the modern media world where Snapchat is the channel du jour and the average person’s attention to a piece of content is less than that of a goldfish. What better than a beautifully designed print mag?
What was the most fun part of working on this campaign?
Bringing design and editorial together. It’s amazing the amazing things those two departments can come up with when they work together, and how much bigger they are than the sum of their parts. Like Voltron, but with better taste.
What about this project kept you up at night?
I spent a lot of time thinking about what phrase to put on the fortune cookie on the cover.
What did you learn during this campaign that you will apply to future work?
Food stylists are expensive, but entirely worth it.
Which advertising campaign do you wish you had thought of?
The Adobe Marketing Cloud ads by Goodby Silverstein & Partners are so genius. A little too real for those of us who work in digital marketing perhaps, but genius nonetheless.
Learn more about our awards programs by clicking here.
VGTV, PinkNews and Anzu.io are finalists for this year’s Digiday Media Awards Europe
This year's Digiday Media Awards Europe finalists proved that video continues to be a powerful medium for brands to use. Throughout the entries, it was also evident that ad-tech platforms are making a splash and that digital product innovation is growing.
In The Know, Vox Media, Insider and theSkimm are among this year’s Digiday Media Awards finalists
Innovation, audience insights, growth and community emerged as a few of the themes among this year’s Digiday Media Awards shortlist. The submissions made it clear that branded content continues to stay relevant and it seems as though it’s here to stay.
New York Times Advertising, Seed Health and The Clear Cut among 2022 Future Leader Awards winners
Digiday Media is excited to announce the 2022 Future Leader Awards winners. Representing brands, agencies, retailers and publishers, this year's winners are leading their organizations into the future through their visionary leadership while also ensuring their impact is felt beyond the bottom line.
SponsoredHow FAST channels are redefining primetime opportunities for advertisers
Sponsored by Vevo With the competition from content providers continuing to build, the traditional primetime TV slots are no longer guaranteeing the mass audiences they once did. Television viewership is evolving, and the primetime window of 8–11 p.m. is less broadly reflective of younger audiences’ content consumption habits. In 2022, attracting TV viewers is a […]
Hearts & Science and UM are among Digiday’s first Media Buying and Planning Awards winners
The inaugural Digiday Media Buying and Planning Awards marks the hard work agencies have accomplished amid a year of pandemic-led changes to the traditional business model.
Learfield, PinkNews, Barkley and Motel 6 are 2022 Digiday Video and TV Award winners
This year’s Digiday Video and TV Awards winners blazed a trail through the unknown when media consumption habits were evolving like never before and set new standards for adaptability, innovation, and storytelling along the way.