Four divisions of McCann Worldgroup are finalists for a combined total of five Digiday Video Awards, which will recognize the most outstanding and inspired work in branded digital video, video marketing and video advertising.
McCann New York and McCann HumanCare are up for Best Video Ad and Best Multi-Platform Video Campaign for “Let’s End This” and “Let’s Skip This” for client Mucinex. MRM//McCann is up for Best Video Ad for “TV Doctors of America” for health service organization Cigna. Universal McCann is in the running for Best Video Ad Tech Innovation for its collaboration with interactive TV ad server Brightline and client Office Depot and Best Advertiser in Video, also for Cigna’s “TV Doctors of America” spots.
Other leading entries include Decoded Advertising’s “Dull Life” for Dollar Shave Club, and Fox Broadcasting for “Grease Live!” for Best Live Moment.
To view the entire list of finalists, please visit the Digiday Video Awards website. The winners will be announced at the Digiday Video Awards gala in January 2017 in New York City. Stay tuned for details.