Casper is this year’s Most Innovative Brand at the 2016 Digiday Awards
Mattress company Casper, digital agency Huge and women’s lifestyle media company Refinery29 took home top honors at the 2016 Digiday Awards tonight, celebrating the best creative marketing and advertising being done today by brands, agencies, publishers and platforms.
Casper won Most Innovative Brand for a whimsical marketing strategy and uses of tech that went beyond just selling mattresses. The company’s Web-only, direct-to-consumer business model is a complete departure from how mattresses have been sold traditionally: in a department store, at a huge markup. This year, the brand launched the chatbot Insomnobot 3000, which sent texts to sleepless people, and “Late Night Snap Hacks,” snaps that users posted to their own Snapchat accounts to trick followers into thinking they’re out on the town, instead of home on bed.
“We’re super-honored to be here,” said Taryn Laeben, chief experience officer at Casper. “We are in incredible company and we’re absolutely flattered.” When asked how the company stays innovative, Laeben’s answer was simple: “We’re a debate culture.”
Huge took home Most Innovative Agency for the second time. (The first was in 2012 for its work in developing the HBO GO app.) The agency has experimented with Pokémon Go in its Atlanta café, launched a print magazine called Magenta for tech and design aficionados and tackled its own challenges around internal growth. What started as a 10-person agency in Brooklyn to a shop has now become a 1,400-person operation in offices around the world.
Refinery29 is this year’s Most Innovative Publisher. In the past year, the media company has been at the forefront of adopting distributed platforms including Snapchat and Facebook Live; expanded its operations into Europe and branched out into new editorial areas in an authentic way. In an era where some publishers seek to scale their audiences at any cost, Refinery29 has been laser-focused on its audience of millennial women by providing them with useful, entertaining content. This focus has paid off, literally: In April 2015, it received a $50 million investment from agency holding company WPP.
Best Branding Consumer Campaign
GE and Thrillist – “The Science of Hot”
Best Branding B2B Campaign
HPE Matter – “The Idea Economy”
Best Direct Response Campaign
UM London – “Getting Smart with Real-Time Data” for The Economist
Best Product Launch
The Engine Group – “All Dressed” Ruffles chips
Best Use of Mobile
TVGla – PetMOJI
Best Use of Social
PMG & R/GA’s Hustle for Beats by Dre – “Straight Outta Somewhere”
Best Social Good Campaign
Georgia Center for Child Advocacy & Moxie – #WeStandTogether Lip Sync Challenge
R/GA for Samsung – AntiDiaRy
Best Brand Platform
NPR – NPR Player & Sponsorship Products
Best Publishing Platform
Best in Show
R/GA for Samsung – AntiDiaRy
The New York Times, Vice Media and PopSugar are Digiday Media Awards winners
In a year when many media brands struggled, the honorees of the 2020 Digiday Media Awards challenged adversity, diversifying revenue by telling relatable stories and formulating personalized targeting strategies.
HBO, TurboTax and Mattel are Digiday Content Marketing Awards winners
Many of this year’s Digiday Content Marketing Awards winners explored themes of social consciousness, seizing on subjects ranging from climate change to racial justice. Others simply captivated consumers with innovative, creative — and often hilarious — executions.
Chipotle, VH1 and Hulu are Digiday Video Awards winners
This year’s Digiday Video Awards honored brands, publishers and platforms including Chipotle, VH1 and Hulu.
SponsoredSeeking revenue stability, publishers are assessing buy-side credit risks
As the industry navigates the continued impacts of COVID-19, here’s the questions publishers should ask their programmatic partners or ad management providers to protect themselves from clawbacks and lost revenue.
The Telegraph, Financial Times, Hearst headline Digiday Media Awards Europe finalists
A digital-native brand, a TV trailblazer and an age-old print stalwart broke onto the 2020 shortlist for Digiday Media Awards Europe. The honorees all shared a commitment to embracing new platforms and formats — often with a social-media and video-first mindset.
Digiday Media Awards: Expanding revenue and driving engagement, these media companies are highlight nominees
In a time of turmoil for media companies, this year’s Digiday Media Awards are marked by the vital decisions made by our shortlist of nominees across the course of 2019.