Casper is this year’s Most Innovative Brand at the 2016 Digiday Awards
Mattress company Casper, digital agency Huge and women’s lifestyle media company Refinery29 took home top honors at the 2016 Digiday Awards tonight, celebrating the best creative marketing and advertising being done today by brands, agencies, publishers and platforms.
Casper won Most Innovative Brand for a whimsical marketing strategy and uses of tech that went beyond just selling mattresses. The company’s Web-only, direct-to-consumer business model is a complete departure from how mattresses have been sold traditionally: in a department store, at a huge markup. This year, the brand launched the chatbot Insomnobot 3000, which sent texts to sleepless people, and “Late Night Snap Hacks,” snaps that users posted to their own Snapchat accounts to trick followers into thinking they’re out on the town, instead of home on bed.
“We’re super-honored to be here,” said Taryn Laeben, chief experience officer at Casper. “We are in incredible company and we’re absolutely flattered.” When asked how the company stays innovative, Laeben’s answer was simple: “We’re a debate culture.”
Huge took home Most Innovative Agency for the second time. (The first was in 2012 for its work in developing the HBO GO app.) The agency has experimented with Pokémon Go in its Atlanta café, launched a print magazine called Magenta for tech and design aficionados and tackled its own challenges around internal growth. What started as a 10-person agency in Brooklyn to a shop has now become a 1,400-person operation in offices around the world.
Refinery29 is this year’s Most Innovative Publisher. In the past year, the media company has been at the forefront of adopting distributed platforms including Snapchat and Facebook Live; expanded its operations into Europe and branched out into new editorial areas in an authentic way. In an era where some publishers seek to scale their audiences at any cost, Refinery29 has been laser-focused on its audience of millennial women by providing them with useful, entertaining content. This focus has paid off, literally: In April 2015, it received a $50 million investment from agency holding company WPP.
Best Branding Consumer Campaign
GE and Thrillist – “The Science of Hot”
Best Branding B2B Campaign
HPE Matter – “The Idea Economy”
Best Direct Response Campaign
UM London – “Getting Smart with Real-Time Data” for The Economist
Best Product Launch
The Engine Group – “All Dressed” Ruffles chips
Best Use of Mobile
TVGla – PetMOJI
Best Use of Social
PMG & R/GA’s Hustle for Beats by Dre – “Straight Outta Somewhere”
Best Social Good Campaign
Georgia Center for Child Advocacy & Moxie – #WeStandTogether Lip Sync Challenge
R/GA for Samsung – AntiDiaRy
Best Brand Platform
NPR – NPR Player & Sponsorship Products
Best Publishing Platform
Best in Show
R/GA for Samsung – AntiDiaRy
The Telegraph, Financial Times, Hearst headline Digiday Media Awards Europe finalists
A digital-native brand, a TV trailblazer and an age-old print stalwart broke onto the 2020 shortlist for Digiday Media Awards Europe. The honorees all shared a commitment to embracing new platforms and formats — often with a social-media and video-first mindset.
Digiday Media Awards: Expanding revenue and driving engagement, these media companies are highlight nominees
In a time of turmoil for media companies, this year’s Digiday Media Awards are marked by the vital decisions made by our shortlist of nominees across the course of 2019.
Viacom Velocity and Ally Financial lead the pack for this year’s Digiday Content Marketing Awards finalists
Powerful storytelling took finalists’ campaigns across all categories to the next level for the 2020 Digiday Content Marketing Awards.
SponsoredVideo advertisers are turning to format innovation to push beyond interruptive experiences
In a new video, experts from GumGum, The Martin Agency and Pinterest discuss the future of video advertising — and outline their vision for how video ads can be less disruptive.
2020 Future Leaders Awards winners hail from PepsiCo, PopSugar and Allbirds
2020 Future Leader Awards, which recognize the next generation of leaders across media and marketing, fashion, beauty and retail, go to Mike Jeong of PepsiCo, Gwendolyn Rahn of PopSugar and Hana Kajimura of Allbirds.
Hulu, ESPN and Condé Nast Entertainment are among the 2020 Digiday Video Awards winners
The initial list of Digiday Video Awards champions has just been released, with Hulu, ESPN, Condé Nast Entertainment and Electronic Arts among those scoring trophies.