Dollar Shave Club: Digiday’s Best Video Ad Campaign
Dollar Shave Club took home the best consumer video campaign award from Digiday’s Video Awards, which honor overall excellence and breakthrough achievement in video media, marketing and advertising.
The winning consumer campaign was a video on YouTube that launched in March. The video, just over a minute and a half, currently has over 7,628,000 views and simply explains the brand’s purpose.
Best Video Creative was awarded to CraveOnline/Evolve Media and Universal McCann for Sony Pictures Entertainment for Resident Evil Retribution Theatrical Release. Evolve took home two additional awards, for Best Video Destination-Branded and Best Original Video Scripted Show/Series.
The Video Awards were presented last night at an event in New York City hosted by Chris Pfaff, vice chairman, Producers Guild of America New Media Council.
The 2012 Video Award Winners are:
Best In Banner Video Ad
Warner Bros. Worldwide Television Marketing for CWTV.com
Best In Stream (pre-roll, mid-roll, post-roll, overlay) Video Ad
The Visionaire Group for Last Resort Com Center YouTube Channel
Best Video Campaign – Consumer
Dollar Shave Club
Best Video Campaign – B to B
TechTarget Custom Media for BlackBerry (RIM) Sponsored Video Series & Microsite
Best Video Creative
CraveOnline/Evolve Media Corp. and Universal McCann for Sony Pictures Entertainment for Resident Evil Retribution Theatrical Release
Best Mobile Video Advertising
Pereira & O’Dell for Lego Systems
Best Social Video Advertising
Giant Media for RPA, TBWA Chiat Day, Initiative and ConAgra
Best Cross Video Offline to Online Campaign
Lowe’s Labor Day – BBDO, OMD and Eyeview
Best Branded Video Web Series
Break Media, Legacy FX Studios, Brand Affinity Technologies and Jack Links for Uncaged with Brian Wilson
Best Branded Entertainment Video
Funny Or Die for Under Armour
Best Video Destination – Branded
SheKnows for Evolve Media Corp. and StarCom for SheKnows Mommalogues, Sponsored by Lego
Best Video Destination – Information
Yahoo and Starcom Digital for Breakout
Best Video Destination – Entertainment
Yahoo, Dare to Pass and Dolphin Digital for Cybergeddon
Best Original Video Scripted Show/ Series
GameRevolution for Evolve Media Corp. for The Grind
Best Original Video Non-Scripted Video Show/Series
Bravo Digital Media for Last Chance Kitchen
Best Video Distribution/ Syndication Platform
Sharethrough-Sharethrough Sponsored Video Platform
Best Video Ad Network
The YuMe Connected Audience Network
Best Video Technology Innovation
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