Last chance to save on Digiday Publishing Summit passes is February 9
Good content marketing takes full advantage of its medium or channel, and with the announcement that the deadline for submission to the Digiday Content Marketing Awards has been extended to Mar. 28, we thought we’d share a few examples of diverse, creative work that does just that.
Take a look at the pieces below. Then, if you’re feeling inspired, submit some of your own work to the awards.
Rapha’s video channels (Youtube and Vimeo)
By mastering a golden-hour aesthetic, Rapha communicates the serene loneliness of the long-distance cyclist through its video content in a way that draws the viewer in and would make any attempt at a hard sell particularly gauche. Oh the feels.
Rapha Gentlemen’s Race: Adelaide from RAPHA on Vimeo.
Jawbone’s infographics (Tumblr)
Points are always awarded for originality. Jawbone mixes whimsical design and interesting statistics gleaned from the habits of its UP wearable technology users to create UPXART, a series of infographics and more. It makes these available to share through Tumblr.
Budweiser’s Made in America Playlist (Spotify)
Launched to promote an event (Budweiser’s 2013 Made in America Festival), at least some of the powerhouse artists on this list, from Beyonce to Nine Inch Nails, are sure to appeal to everyone. While it can seem a bit too varied, Budweiser took on the branded playlist idea in a big way, and for that it’s worthy of recognition.
Whole Foods on Pinterest
In diversifying its Pinterest galleries and encouraging user submissions, Whole Foods leverages all aspects of its target audience’s lifestyle. Along with the usual food porn and recipes, it touches on important topics like reusability, “green” gardening and a healthy, natural body image.
More in Awards
Financial Times, Twitch and Politico are among the winners of this year’s Digiday Media Awards Europe
The winners of this year’s Digiday Media Awards Europe reflect a shift toward experiences that are participatory, connected and built across ecosystems rather than single channels. Digital campaigns increasingly crossed into the physical world, while data and technology enabled personalization at scale without losing cultural relevance or human tone. Interactivity replaced passive reach as the […]
Mountain Dew, Billups and Sky Sports are some of the winners of this year’s Digiday Marketing and Advertising Awards Europe
The winners of this year’s Digiday Marketing and Advertising Awards Europe demonstrate how data, technology and culture can converge to drive impact. Winning campaigns used real-time signals and advanced analytics to shape messaging and deliver measurable business outcomes, while technology enhanced experiences without replacing human connection. Brands earned relevance by embedding themselves in communities, cultural […]
UBS, New York Times Advertising, Uber Advertising and The Wall Street Journal are Digiday Media Awards Europe finalists
This year, the organizations modernizing European media are pioneering interactive formats that drive engagement and impact, while premium contexts build trust and authority. Digiday Media Awards Europe finalists are also pairing innovation with sustainability, thoughtful design and seamless omnichannel storytelling to enhance user experience across touchpoints. In the Best Use of Interactive Content category, UBS […]