This year’s Digiday Video Awards honored brands, publishers and platforms including Chipotle, VH1 and Hulu. The honorees took rigorous steps to reach audiences with the right messages on the most effective and appropriate platforms, ensuring that their distribution tactics and content choices informed one another, while often expanding into new channels. One universal characteristic prevailed: the winners recognized that truly successful campaigns start with meaningful, substantive content.
Winners include:
Chipotle Mexican Grill and Day One Agency: The ‘Summer of Chipotle’ TikTok campaign celebrated free delivery on Cinco de Mayo orders with the #LidFlipChallenge, enlisting users to cover up their burrito bowls with flair. Partner agency, Collab, led influencer efforts for the campaign.
VH1: Branded video series ‘RuPaul’s #DragRacePride’ connected RuPaul’s Drag Race with the symbolic heart of the queer-equality movement — The Stonewall Inn — via a spotlight on eight legendary queens from the series’ run.
Hulu: With the ‘Hulu Sellouts’ ad campaign, the service happily copped to paying influencers to endorse its product. The campaign featured a hefty dose of influencer marketing from the likes of NBA players Joel Embiid, Damian Lillard and the U.S. Women’s National Soccer Team.
Explore all the winners of the 2020 Digiday Video Awards below. You’ll find a quick rundown of the campaigns, along with insights into why they won and what we can learn from them. You can also download the full guide here.
More in Awards
Epsilon, New York Times Advertising, Sela and Newcastle United are among the 2024 Digiday Awards Europe winners
This year’s winners exemplify the power of creativity, innovation and collaboration in modern marketing. From campaigns redefining audience engagement through tailored content to groundbreaking uses of technology like AI and automation, these entries set a new standard. Brand partnerships emerged as a driving force, unlocking new markets and opportunities, while compelling storytelling proved essential in […]
Mastercard, Samsung and 7-Eleven are 2024 Greater Good Awards winners
The honorees of this year’s Greater Good Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, recognize the importance of empowering communities and fostering economic opportunities, both globally and closer to home. Many of this year’s entrants and subsequent winners also collaborated with mission-driven organizations to amplify their efforts in education, inclusion and sustainability. For […]
Digitas, Critical Mass and Twitch are among the 2024 Digiday Awards winners
This year’s winners showcase the most innovative trends in brand engagement, from creating interactive experiences that draw consumers into the narrative to leveraging cross-platform strategies that expand reach and impact. Data-driven personalization allows brands to connect with specific audiences, while emotional storytelling fosters deep bonds with consumers. The campaigns also stood out for their global […]