This year’s Digiday Video Awards honored brands, publishers and platforms including Chipotle, VH1 and Hulu. The honorees took rigorous steps to reach audiences with the right messages on the most effective and appropriate platforms, ensuring that their distribution tactics and content choices informed one another, while often expanding into new channels. One universal characteristic prevailed: the winners recognized that truly successful campaigns start with meaningful, substantive content.
Winners include:
Chipotle Mexican Grill and Day One Agency: The ‘Summer of Chipotle’ TikTok campaign celebrated free delivery on Cinco de Mayo orders with the #LidFlipChallenge, enlisting users to cover up their burrito bowls with flair. Partner agency, Collab, led influencer efforts for the campaign.
VH1: Branded video series ‘RuPaul’s #DragRacePride’ connected RuPaul’s Drag Race with the symbolic heart of the queer-equality movement — The Stonewall Inn — via a spotlight on eight legendary queens from the series’ run.
Hulu: With the ‘Hulu Sellouts’ ad campaign, the service happily copped to paying influencers to endorse its product. The campaign featured a hefty dose of influencer marketing from the likes of NBA players Joel Embiid, Damian Lillard and the U.S. Women’s National Soccer Team.
Explore all the winners of the 2020 Digiday Video Awards below. You’ll find a quick rundown of the campaigns, along with insights into why they won and what we can learn from them. You can also download the full guide here.
More in Awards
New York Times Advertising, MNTN and Dagne Dover are among 2024’s Future Leader Award winners
Digiday Media is pleased to announce the 2024 Future Leader Award winners. Representing brands, agencies, retailers and publishers, this year’s winners are not just focused on sustainability and social impact, but have also significantly contributed to their companies’ success. Their innovative and creative strategies have propelled their respective organizations forward, inspiring others in the industry. […]
PATRÓN Tequila, Vaseline and Burger King are shortlisted for the 2024 Future Leader Awards
The Future Leader Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, recognize the next generation of leaders making significant impacts in their respective industries. This year’s nominees, who were required to have 10 years of professional experience or less, have each demonstrated a solid commitment to innovation and delivering results in their respective industries. […]
Salesforce, TIME and Fortune Media are among this year’s Digiday Media Awards winners
This year’s Digiday Media Awards winners celebrate new technologies and the power of partnerships throughout their digital media campaigns. Themes across 2024’s winners include leaning into a surge in short-form video content as consumption for the format increases, implementing more interactive storytelling and tech like VR and AR, as well as harnessing collaborations for impactful […]