Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
Adobe, HYPR, Xaxis, Sailthru, MediaMath and more took home this year’s Digiday Technology Awards.
Fourteen winners have been pre-announced, with seven categories still remaining. The final seven will be revealed at the Digiday Winter Awards Gala, which will take place in New York City this fall. These remaining seven include Best Video and Marketing Advertising Platform, Best Marketing Automation Platform, Best Social Marketing Tools/Platform, Best Display and Programmatic Advertising Platform, Best Monetization Platform for Publishers, Best Location-Based Platform and Best Customer Data Platform.
Adobe has won Best Marketing Analytics/Attribution Platform for Adobe Analytics, its suite of business analytics tools. Part of the Adobe Experience Cloud umbrella, Adobe Analytics counts CPG, tech and travel brands such as Hotels.com, Philips, Epson, WestJet and more among its subscribers.
HYPR takes home the award for Best Influencer Marketing Platform. HYPR is a platform that lets marketers discover and evaluate influencers and also plan, execute and report on their influencer marketing campaigns. HYPR boasts a range of influencer types, including fitness, beauty, food, parenting, travel and more.
Xaxis’ Copilot technology is this year’s Best Personalization & A/B Testing Platform. Copilot is a proprietary AI platform built in-house by Xaxis, which is part of WPP Group, that uses machine learning to build and optimize the media strategies that media traders use to deliver on campaigns for clients.
See the full list of pre-announced winners below.
Best Marketing Analytics/Attribution Platform
Adobe – Adobe Analytics
Best Influencer Marketing Platform
HYPR
Best Personalization & A/B Testing Platform
Xaxis – Copilot
Best Content Marketing Platform
Keywee
Best Mobile Marketing Platform
inMarket
Best Email Marketing Platform
Sailthru – Email Manager
Best Native Advertising Platform
Nativo for Wise Publishing Inc.
Best E-Commerce for Content Platform
StackCommerce
Best Affiliate Network
Partnerize
Best Sales Automation Tools & Platform
KBMax – Snap
Best Digital Retail Technology
TechStyle Fashion Group
Best Data Management Platform
MediaMath
Best Content Management Platform
WP Engine
Best CRM Platform
Zipwhip
More in Awards
Canva, Bloomberg Media Studios and Vidmob are among winners of the 2025 Digiday AI Awards
This year’s winners of the Digiday AI Awards demonstrate how artificial intelligence is reshaping industries through accessibility, accountability and innovation. From making complex tools available to broader audiences, to establishing ethical standards and transparency, these organizations are defining what responsible AI looks like in practice. The work of the winners shows that AI is driving […]
Vermillio, Time and Critical Mass are Digiday AI Awards finalists
Across the media, marketing and advertising industries, organizations continue to embrace innovative uses of artificial intelligence — setting new standards for creative and ethical use of AI. The finalists for the 2025 Digiday AI Awards are demonstrating tangible success through their AI efforts, from empowerment and accessibility to global reach and inclusivity. For instance, in […]
Audible, Olly and Little Spoon are among the winners for the 2025 Greater Good Awards
This year’s Greater Good winners reflect a commitment to progress that extends beyond business goals. From advancing economic equity through resources and opportunities for marginalized communities to embedding sustainability at the heart of their strategies, the honorees are reshaping what corporate responsibility looks like. The work of those recognized this year also demonstrates how global […]