Yuyu Chen

Yuyu Chen

Marketing

Inside the rocky, love-hate relationship between marketers and ‘influencers’
Marketing

Inside Double Dutch, the agency that puts teenage girls in charge
Marketing

How Activision is teasing its new ‘Call of Duty’ title with easter eggs and chatbots
Marketing

As PC era wanes, Intel moves away from ‘Intel Inside’
Marketing

With an eye towards content and commerce, Steve Madden reveals its first app
Marketing

The rise of ‘micro-influencers’ on Instagram
Media

Tough sell: Why publisher ‘turn-off-your-ad-blocker’ messages are so polite
Marketing

‘Things don’t go viral by themselves’: Inside the social media manager cabal
Marketing

With sales on the rocks, Absolut plans to spend more on mobile and social
Media

AOL-owned live video app Kanvas looks for ad dollars with more event coverage
Marketing

How one bikini startup scored a viral hit on LinkedIn
Marketing

‘It’s like saying everything living in the ocean is a fish’: Marketers obsessed with millennials are making a mistake
Marketing

From olive oil to an online zoo: Agency executives’ passion projects that we love

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