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Yuyu Chen
Yuyu Chen
Marketing on Platforms
How Avocados from Mexico recruits 100,000 ‘brand ambassadors’ for the Super Bowl
The Programmatic Marketer
‘It’s hard to find thinkers and doers’: The challenges of hiring programmatic experts
Marketing on Platforms
Despite the hype, more than 30 percent of brand accounts are dormant on Snapchat
Marketing
How iCrossing is integrating services
The Programmatic Marketer
Why this Chinese private equity company bought its first US ad tech firm
Agency Culture
‘Inclusivity is the mantra’: Inside Indian creativity
The Creator Economy
How George Takei became an accidental influencer marketer
Brands in Culture
‘Thorns and roses’: A day in the life of Amy Errett, CEO for hair-coloring brand Madison Reed
Marketing on Platforms
Agencies get excited about Instagram ads in Stories and new analytics tools
Marketing
Why ad fraud is a mess in China
Brands in Culture
Inside Los Angeles’s social media campaign to bring the Olympics back
Content & Commerce
Publishers’ newest affiliate marketing mobile ploy: App buttons
The Confessions
Confessions of a Chinese programmatic exec.: ‘Trading desks are 10 times shadier here than in the U.S.’
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