Yuyu Chen

Yuyu Chen

Marketing on Platforms

How Avocados from Mexico recruits 100,000 ‘brand ambassadors’ for the Super Bowl
The Programmatic Marketer

‘It’s hard to find thinkers and doers’: The challenges of hiring programmatic experts
Marketing on Platforms

Despite the hype, more than 30 percent of brand accounts are dormant on Snapchat
Marketing

How iCrossing is integrating services
The Programmatic Marketer

Why this Chinese private equity company bought its first US ad tech firm
Agency Culture

‘Inclusivity is the mantra’: Inside Indian creativity
The Creator Economy

How George Takei became an accidental influencer marketer
Brands in Culture

‘Thorns and roses’: A day in the life of Amy Errett, CEO for hair-coloring brand Madison Reed
Marketing on Platforms

Agencies get excited about Instagram ads in Stories and new analytics tools
Marketing

Why ad fraud is a mess in China
Brands in Culture

Inside Los Angeles’s social media campaign to bring the Olympics back
Content & Commerce

Publishers’ newest affiliate marketing mobile ploy: App buttons
The Confessions

Confessions of a Chinese programmatic exec.: ‘Trading desks are 10 times shadier here than in the U.S.’

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