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‘The most controversial rebrand of the year’: Understanding the tightrope that legacy brands like Jaguar walk during a rebrand
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Suman Bhattacharyya
Suman Bhattacharyya
Marketing
Ally wants people to play with an AR app during the Super Bowl
Marketing
Why bitcoin is not taking off as a payment method
Marketing
Morgan Stanley is using a robo to attract younger customers
Marketing
Target is betting on in-app payments
Marketing
To drive mobile payment use, banks need to think beyond millennials
Marketing
From new-car scents to splurge alerts: How Ally differentiates on experience
Marketing
The human touch: How legacy advisers are adapting to the rise of the robo
Marketing
Why finance brands are pushing experiences
Marketing
SoFi’s lawsuits don’t seem to be affecting its brand
Marketing
Personal finance app MoneyLion is experimenting with augmented reality
Marketing
Why bitcoin for retail purchases is far from becoming a reality
Marketing
SoFi battles its first major PR crisis
Marketing
A Poughkeepsie bank is putting on its own morning show
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