Sara Guaglione

Sara Guaglione

Publishing in the Platform Era

Referral traffic from Google Discover increases in 2024 amid the steady decline of referrals from social
Member Exclusive

Media Briefing: The top trends in the media industry in 2024
Generative AI

How Perplexity calculates publishers’ share of ad revenue
Strategizing for the Future

BuzzFeed’s sale of First We Feast seen as a ‘good sign’ for the M&A media market
Member Exclusive

Media Briefing: Efforts to diversify workforces stall for some publishers
Publishing in the Platform Era

Q&A with Jessica Chan, Perplexity’s head of publisher partnerships
Member Exclusive

Media Briefing: Publishers’ strategy on Bluesky is TBD
Publishing in the Platform Era

What publishers can be thankful for this year
Publishing in the Platform Era

Facebook’s new views metric has little impact on social strategy, publishers say
Publishing in the Platform Era

News publishers may be flocking to Bluesky, but many aren’t leaving X
Member Exclusive

Media Briefing: Publishers’ Q4 programmatic ad businesses are in limbo
Marketing on Platforms

Ads might have just hit Perplexity AI, but not all buyers are totally convinced — yet
Member Exclusive

Media Briefing: Publishers’ Q3 earnings show revenue upticks despite election ad pullback

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