Seb Joseph

Seb Joseph

WTF Series

WTF are made-for-advertising sites (MFAs)
The Programmatic Publisher

Apple’s expanding ad ambitions: A closer look at its journey toward a comprehensive ad tech stack
Marketing on Platforms

Why Google on trial is the pivotal moment that could shape the future of online advertising
Business of TV

‘Start making more from the inventory we can’t sell’: DAZN is quietly ramping up its programmatic ads business
Navigating Economic Instability

‘Mid, single digit growth is back’: ad spending’s new normal looks strikingly familiar
The Programmatic Publisher

How The Trade Desk’s new sub-floor bidding tactic will affect SSPs, publishers
The Programmatic Marketer

Anatomy of an ad tech outrage
The Programmatic Marketer

¿Cómo trazarán los nuevos propietarios de MediaMath, Infillion, el largo camino que les espera tras su adquisición por 22 millones de dólares?
The Programmatic Marketer

How will MediaMath’s new owners Infillion chart the long road ahead after its $22 million acquisition?
The Programmatic Marketer

The MFA uproar puts curation of programmatic advertising in the spotlight
The Programmatic Marketer

Infillion is confirmed as MediaMath’s new owner as a familiar face slides back into view
Media

InMobi acquires Quantcast’s consent management platform as ad tech M&A dry spell heats up
The Programmatic Marketer

The case for and against made-for-advertising sites

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