Seb Joseph

Seb Joseph

Navigating Economic Instability

Los presupuestos de marketing se someten a un fuerte escrutinio al aumentar el riesgo de una desaceleración prolongada en 2023
Navigating Economic Instability

Marketing budgets fall under heavy scrutiny as risk of prolonged slowdown in 2023 rises
Life Beyond the Cookie

Google’s FLEDGE lacks momentum 4 months into trials, offers ‘limited focus’
Privacy

Frustration, hope and confusion amid industry’s search for TCF answers
Privacy

A medida que la regulación de privacidad de datos es más exhaustiva, los directores de marketing son más precavidos
Privacy

CMOs are on their toes and not conducting ‘business as usual’ as data privacy regulators get more assertive
Privacy

Why regulators are still at odds over ad tech data privacy standards
Marketing on Platforms

El CEO de Ebiquity explica por qué los anunciantes frenan el gasto en el duopolio Google-Facebook
Marketing on Platforms

‘Harder to dispute’: Ebiquity CEO on why advertisers are slowing spending in the Google-Facebook duopoly
The Programmatic Marketer

A medida que la economía se tambalea, los anunciantes y publicistas en la cima del mercado son más directos
Life Beyond the Cookie

‘Multiplier effect’: Lower match rates in data clean rooms are being given a much-needed boost
The Programmatic Marketer

As the economy wobbles, advertisers and publishers at the top end of the market go more and more direct
Navigating Economic Instability

El sector de la publicidad modifica los presupuestos para 2023, ante una recesión que parece inevitable

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