Seb Joseph

Seb Joseph

The Confessions

Confessions of an ad exec: Most activation in the ecosystem is inefficient and profits from that inefficiency
Content & Commerce

Inside one media company’s strategy to monetize the Fifa World Cup
The Programmatic Marketer

‘Going to become a strategic acquirer of companies’: PE-backed MiQ gets on the acquisition trail
Marketing on Platforms

El mayor comprador de medios del mundo, GroupM, dice a los anunciantes que Twitter es una compra de medios de “alto riesgo”
Marketing on Platforms

The world’s biggest media buyer GroupM is telling advertisers that Twitter is a ‘high risk’ media buy
Navigating Economic Instability

Procter & Gamble, Airbnb y otros grandes anunciantes ven una oportunidad de marketing en medio de la inflación
Navigating Economic Instability

Procter & Gamble, Airbnb, other larger advertisers, see marketing opportunity amid inflation pricing
The Programmatic Publisher

OpenWeb eyes growth amid structural and economical turmoil
Marketing on Platforms

Elon Musk’s Twitter takeover gives advertisers an easy out from the platform
The Programmatic Publisher

Bloomberg Media exerts more control over its programmatic advertising as part of ‘a philosophical shift’
Marketing on Platforms

Las ganancias de Meta en Google sugieren el fin de la narrativa de crecimiento publicitario de la plataforma
Marketing on Platforms

Meta, Google earnings suggest RIP to the platform momentum narrative
The Programmatic Marketer

The ANA’s transparency crackdown has been mired by ad tech’s intricacies

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