Seb Joseph

Seb Joseph

The Programmatic Marketer

Advertisers once again try to crack open the secret sauce of platforms, this time with a savvier touch
Digiday @ Cannes

Cannes unveiled: Where to see, be seen, and unwind on the French Riviera
The Programmatic Marketer

Ad verification is under fire: Ad execs are questioning its role as protector
Navigating Economic Instability

Suddenly ad economy forecasts get rosier, but the biggest companies will benefit the most
WTF Series

WTF is the authenticated web?
The Programmatic Publisher

The cases for and against The Trade Desk’s Top 100 List
Navigating Economic Instability

Ad market braces for M&A surge
The Programmatic Marketer

Marketers take drastic measures as ad tech snafus erupt
The Programmatic Publisher

The Trade Desk’s ‘premium internet’ shift stirs concerns among publishers over ad dollar allocation
Publishing in the Platform Era

Inside The New York Times’ plans to correlate attention levels to other metrics
The Programmatic Marketer

Making sense of the allegations and defenses in the Colossus ad tech controversy
Publishing in the Platform Era

The Rundown: How Amazon is wooing publishers to bolster its $50 billion ad business
Marketing on Platforms

Behind closed doors: the intrigue and reality of platform marketer councils

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