Sam Bradley

Sam Bradley

Brands in Culture

Amid tariff upheaval, marketers look to AI solutions to eke out creative gains
Marketing on Platforms

Temu’s tariff-induced ad retreat opens a window for retail rivals
Generative AI

Why brands and agencies are putting AI chiefs in their C-Suites
Brand Safety

Why price cuts and agency pressure haven’t changed calculus for brands on X
Generative AI

IPG’s latest appointment confirms AI chiefs are the latest holdco must-have
Managing Through Crisis

Media buyers look for ways to stay ahead of clients’ tariff budget pressures
Life Beyond the Cookie

More brands are blending deterministic and probabilistic data for hybrid targeting approaches
The Programmatic Marketer

Amazon courts media buyers with loss-leader tactics to compete with other major DSPs
Member Exclusive

Media Buying Briefing: Auto marketers aren’t slowing ad spend in face of tariff tension
Marketing in Sports

Athlete creators have become must-have partners for brands at March Madness
Generative AI

Mythbuster: Here’s what ‘agentic’ AI actually means for advertisers, agencies and publishers
Life Beyond the Cookie

Without Google’s cookie cutoff hanging over them, buyers are lukewarm on alternative IDs
Managing Through Crisis

TikTok ad prices fall as uncertainty keeps some advertisers away

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