Ronan Shields

Ronan Shields

The Programmatic Publisher

In a shrinking marketplace, Magnite explores media trading without DSPs
Marketing on Platforms

TikTok’s uncertain future: the issues marketers should (and shouldn’t) fret over
Brand Safety

In graphic detail: Google’s Ads Safety Report shows suspect ad activities are on the rise
Marketing on Platforms

The AMERICA Act spotlights Capitol Hill’s ingrained antipathy for Big Tech
Business of TV

How Netflix could up the ante for advertisers as it explores solutions to its ad tech conundrum
The Programmatic Marketer

Why regulators’ scrutiny of Big Tech is rekindling buyers’ interest in ad tech
Business of TV

Netflix is reviewing its ad strategy, considering ‘build or buy’ pivots away from Microsoft
The Programmatic Publisher

‘A clean, unadulterated supply chain’: The Trade Desk on a year into its OpenPath direct deals with publishers
The Programmatic Publisher

A year on, The Trade Desk’s Open Path is moving toward its goals, but challenges persist
Life Beyond the Cookie

Marketers seek adaptability amid a fragmented post-cookie landscape
Managing Through Crisis

Criteo adds to the ongoing wave of ad tech layoffs
The Programmatic Marketer

The Trade Desk’s bumper quarter has some important caveats
The Programmatic Publisher

‘Fundamentally, the SSP business is not very attractive’: The fall out of ad tech’s latest round of closures

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