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Agencies grapple with economics of a new marketing currency: the AI token
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Ronan Shields
Ronan Shields
The Programmatic Marketer
Ad execs sound off on Amazon’s DSP dilemma
The Programmatic Publisher
Disney is rolling out DRAX Direct, a direct integration with the industry’s largest DSPs
The Programmatic Marketer
Frequency management is capping CTV ad spend
The Programmatic Marketer
The ANA is planning a programmatic benchmarking service
Español
Sectores que abogan por la competencia piden más retrasos en el Privacy Sandbox
Third-Party Cookie Primer
Competition advocates urge further Privacy Sandbox delays
Life Beyond the Cookie
Criteo is exploring a services layer for Privacy Sandbox
The Programmatic Marketer
Adalytics report exposes the intricacies of made-for-advertising sites
The Programmatic Marketer
Investment is (slowly) trickling back into ad tech
The Rundown
The Rundown: The Trade Desk’s take on the next year in ad tech
Business of TV
CTV providers court SME ad spend as the streaming wars enter a new era
Third-Party Cookie Primer
Key talking points as the deadline for Google’s Privacy Sandbox draws ever-near
Life Beyond the Cookie
‘Many misunderstandings and inaccuracies’: Google issues retort to critical Privacy Sandbox report
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