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Transparency brought down The Trade Desk’s Publicis deal but it may not be enough to win its other clients
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Ronan Shields

Ronan Shields

Ronan Shields

  • Google on Trial

    Google is facing a potential breakup; what are the likely outcomes?

  • The Programmatic Marketer

    Criteo is holding M&A discussions with Skai to bolster its retail media play

  • Marketing on Platforms

    Why Apple is the Big Tech dark horse of adland

  • Life Beyond the Cookie

    Amid uncertainties, Silicon Alley’s leading lights collectively shrug at Google’s cookie news on earnings calls

  • Outbrain Teads acquisition
    Beyond Ads

    Publishers see short-term opportunity from Outbrain’s acquisition of Teads

  • The Programmatic Publisher

    Inside the deal structure of Outbrain and Teads’ billion-dollar merger

  • Outbrain Teads acquisition
    The Programmatic Publisher

    Outbrain confirms Teads purchase in a $1 billion deal

  • Google third-party cookie controls
    Life Beyond the Cookie

    Google assures ad execs of revised third-party cookie controls but timeline is uncertain

  • Google third-party cookie controls
    Life Beyond the Cookie

    Ad tech bosses balance frustration and focus after Google’s latest shift on third-party cookies

  • The Programmatic Publisher

    Video ad tech firms Connatix and JW Player are holding merger talks

  • Data Regulation

    Should web browsers be regulated?

  • Life Beyond the Cookie

    Google’s privacy shift on third-party cookies sparks concerns of Apple-like control

  • Beyond Ads

    Teads’ M&A rumors are firming up with a deal to merge with Outbrain

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