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Data licensing lawsuit adds a legal wrinkle to Omnicom’s planned acquisition of IPG
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Michael Bürgi
Michael Bürgi
Digiday @ Advertising Week
Omnicom Media Group aligns with SSPs through its CASA initiative to fight fraud and MFA abuse
Member Exclusive
Media Buying Briefing: As UM and Walmart demonstrate, education is a key element to retail media growth
Digiday @ Advertising Week
Omnicom Media Group tackles standards across the media spectrum, starting with social
Evolving Agencies
Stagwell Marketing Cloud’s Harris unit launches a new suite of AI-based tools
Member Exclusive
Media Buying Briefing: What the Media Buying Summit revealed about agencies’ main pain points
Digiday Media Buying Summit
Media Buying Summit Recap: Retail media’s revolution, AI and finding new paths to KPIs
Strategizing for the Future
GSTV’s CEO Sean McCaffrey: As Q4 kicks off, it’s getting harder to predict how it will shakeout
Member Exclusive
Media Buying Briefing: Here are five areas affecting agencies we’ll discuss at the Media Buying Summit
Retail Revolution
Albertsons’ Argyilan on why retail media needs to standardize measurement, industry terminology
Audio Anywhere
How attention metrics is tuning into audio investments
Member Exclusive
Media Buying Briefing: IPG shores up its data intelligence offerings in big and small ways
Retail Revolution
Criteo looks to unify retail media with a DSP and a three-pronged set of data tools and solutions
Generative AI
Dentsu launches paid search tool that uses AI to speed up creativity and optimization
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