LiveRamp

Data-driven solutions: Charting a better way forward for brands and publishers

For brands and publishers, the path to first-party data is first-party relationships

How publishers are rebuilding identity to control their own destiny

People-based identifiers are driving personalized customer experiences

The future of identity and addressability is people-based IDs

Publishers must strengthen their relationships with brands and customers

Over a third of publishers won’t have an identity solution that will continue to work post-cookies

Why brands are converting DMP data into persistent identifiers

In a pandemic, subscription brands are using analytics-driven engagement to prevent churn

As revenue falls short, marketers are forging second-party data partnerships

Post-cookies, publishers are taking steps to increase user authentications

How publishers can use first-party data to authenticate users

The state of people-based measurement