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‘We had to take full ownership of data’: Why Denmark’s biggest news site cut reliance on Google’s tech
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    The future of identity and addressability is people-based IDs

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    Publishers must strengthen their relationships with brands and customers

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    Over a third of publishers won’t have an identity solution that will continue to work post-cookies

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    Why brands are converting DMP data into persistent identifiers

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    In a pandemic, subscription brands are using analytics-driven engagement to prevent churn

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    As revenue falls short, marketers are forging second-party data partnerships

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    Post-cookies, publishers are taking steps to increase user authentications

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    How publishers can use first-party data to authenticate users

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    The state of people-based measurement

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    Meet the pioneers advancing the frontier of people-based marketing

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    The common denominator between Amazon, Facebook and the great platform powers: Identity

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    2017 Digiday Awards judge Joe Glass on pioneering people-based marketing

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    Nine steps to implementing cross-channel attribution

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