LiveRamp

Why brands are converting DMP data into persistent identifiers

In a pandemic, subscription brands are using analytics-driven engagement to prevent churn

As revenue falls short, marketers are forging second-party data partnerships

Post-cookies, publishers are taking steps to increase user authentications

How publishers can use first-party data to authenticate users

The state of people-based measurement

Meet the pioneers advancing the frontier of people-based marketing

The common denominator between Amazon, Facebook and the great platform powers: Identity

2017 Digiday Awards judge Joe Glass on pioneering people-based marketing

Nine steps to implementing cross-channel attribution

People-based TV ads are almost ready for prime time. Here’s why

Retailers like CustomInk are making customers loyal with people-based search