LiveRamp

LiveRamp

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Publishers are no longer choosing between data utility and privacy to increase their bottom line
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Data-driven solutions: Charting a better way forward for brands and publishers
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For brands and publishers, the path to first-party data is first-party relationships
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How publishers are rebuilding identity to control their own destiny
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People-based identifiers are driving personalized customer experiences
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The future of identity and addressability is people-based IDs
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Publishers must strengthen their relationships with brands and customers
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Over a third of publishers won’t have an identity solution that will continue to work post-cookies
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Why brands are converting DMP data into persistent identifiers
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In a pandemic, subscription brands are using analytics-driven engagement to prevent churn
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As revenue falls short, marketers are forging second-party data partnerships
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Post-cookies, publishers are taking steps to increase user authentications
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Meet the pioneers advancing the frontier of people-based marketing

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