Krystal Scanlon

Krystal Scanlon

Generative AI

Forget about the tech, OpenAI and Perplexity are brands too
Marketing on Platforms

‘It’s the worst execution I’ve seen’: Confessions of a marketer on pulling every client off Google’s PMax
Marketing on Platforms

The Trade Desk holds its own against Amazon’s growing, but still distant threat
Marketing on Platforms

X’s automated ad vision left advertisers underwhelmed
Marketing on Platforms

Meta’s Superintelligence Labs is already becoming part of the pitch to marketers
The Creator Economy

As creator fees rise, so does the confusion over what to pay
The Creator Economy

Creators are ‘doubling’ their rates as they capitalize on brands’ growing interest
Marketing on Platforms

As YouTube Shorts reaches 200 billion views, advertisers increase their investment
Marketing on Platforms

Inside the search rumor swirling around Meta
Marketing on Platforms

TikTok invests in growing team to build out search ads as spending grows
Marketing on Platforms

Google is slowly opening its black box — but marketers aren’t so convinced
Member Exclusive

Media Buying Briefing: Have media agencies really spent half their upfront dollars on streaming?
The Creator Economy

Another sign the creator economy is growing up: brands hiring agencies of record

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