Krystal Scanlon

Krystal Scanlon

Marketing on Platforms

X upgrades its ad platform in long overdue overhaul
Navigating Economic Instability

Uncertainty is the real cost of the Middle East war for advertisers
Marketing on Platforms

Meta opens its ad ecosystem to third-party AI tools
Marketing on Platforms

Advertisers are flying blind on ChatGPT ads — Adthena wants to change that
Marketing on Platforms

YouTube is turning audio into an ad product — SiriusXM is selling it
Marketing on Platforms

OpenAI turns on cost-per-click ads inside ChatGPT
Member Exclusive

Ad Tech Briefing: The days of bloat are over, as efficiency drives ad tech’s C-suite exodus
Marketing on Platforms

‘Everything is coming down’: ChatGPT ads are getting cheaper
Marketing on Platforms

OpenAI builds tool to track whether ChatGPT ads convert
Marketing on Platforms

A closer look at OpenAI’s ads manager – and how much work it still needs
The Programmatic Marketer

‘Absolutely no intention’: Publicis Group CEO rules out building a Trade Desk rival amid ongoing dispute
Marketing on Platforms

OpenAI has quietly launched its ads manager as it races to build out its ads business
Marketing on Platforms

Who is OpenAI’s global head of ads, David Dugan?

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