Krystal Scanlon

Krystal Scanlon

Marketing on Platforms

Here’s what’s going on with TikTok as it reaches the half-way point of the 75-day extension to its U.S. ban
The Programmatic Marketer

Streaming TV ad rates are falling and Amazon’s the anchor
Marketing on Platforms

Snapchat’s SMB bet is paying off — but can it keep up the momentum?
Marketing on Platforms

Rising ad spend fuels rapid growth of Amazon’s DSP
Marketing on Platforms

Snapchat, Pinterest and Reddit turn to AI in laying the groundwork to capture SMB ad dollars
Marketing on Platforms

Snap sees growth opportunity in SMBs
Marketing on Platforms

Snap pursues SMBs with its latest AI-powered tool
Marketing on Platforms

With TikTok in limbo, YouTube Shorts cashes in
Bold Call

Bold Call: As Musk’s political clout rises, Twitter’s brand exodus could become a X’s brand influx
Advertising around Politics

The definitive guide to what’s in and out (so far) in Trump’s second presidential term
Marketing on Platforms

Marketing in limbo: the long shadow of TikTok’s turbulence
Marketing on Platforms

Here are the winners and losers of TikTok’s U.S. shutdown drama
Marketing on Platforms

Here’s a guide for what marketers can do now with the back-and-forth of TikTok

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