Krystal Scanlon

Krystal Scanlon

Marketing on Platforms

YouTube’s upmarket TV push still runs on mid-funnel DNA
Marketing on Platforms

OpenAI’s plan for ChatGPT ads starts with brands, not agencies
WTF Series

WTF is Google’s Universal Commerce Protocol?
Marketing on Platforms

In Graphic Detail: Why TikTok still faces an uphill battle in the U.S.
Navigating Economic Instability

‘There seems to be a mind shift’: Advertisers keep ad spending flexible as uncertainty persists
Marketing on Platforms

As ChatGPT’s growth slows, ads look like the next risky move
Marketing on Platforms

TikTok’s confirmed U.S. deal still leaves unanswered questions
AI Revenue Generation

OpenAI is hiring engineers, not ad sellers, first to build its ad business
Marketing on Platforms

Pinterest CRO Bill Watkins leaves amid reorganization
Marketing on Platforms

As OpenAI gears up to launch ChatGPT ads, marketers try to keep up
Marketing on Platforms

In Graphic Detail: Why platforms are turning social video into living room TV
Member Exclusive

Future of Marketing Briefing: X claims an ad comeback, reality proves out a different thesis
Marketing on Platforms

‘More focused on advertising than ever before’: Nearly all of X’s top 100 advertisers returned, ads boss claims

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