Krystal Scanlon

Krystal Scanlon

The Programmatic Marketer

Why there’s a CPM slump in a growing CTV market
Generative AI

CMOs say AI platforms’ low profile at Cannes won’t happen again
Marketing on Platforms

Snap’s AI play targets the advertisers tired of Meta and Google
Digiday @ Cannes

Meet the man behind Cannes Lions’ most exclusive parties
Marketing on Platforms

Pinterest ramps up programmatic efforts with latest Amazon hire
Marketing on Platforms

Marketers set to meet with TikTok in Cannes to discuss the platform’s future plans
Marketing on Platforms

TikTok insists to advertisers that it’s a full-funnel platform, not just an entertainment app
Member Exclusive

Pitch deck: Here’s how Amazon has been selling its DSP so far this year
Marketing

Perplexity has offered ads for half a year — marketers already want scale
Navigating Economic Instability

Q2 brought calm, but not confidence as CMOs spend with caution
Generative AI

OpenAI’s bold vision for ChatGPT seems poised for a familiar business model: ads
WTF Series

WTF just happened to the IAB Europe’s TCF — and what does it mean for targeted ads in the EU?
Marketing on Platforms

As Pinterest improves ad platform, advertisers continue to increase spend

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