Krystal Scanlon

Krystal Scanlon

Marketing on Platforms

Ad tech is lining up behind OpenAI (it’s been here before)
Marketing on Platforms

OpenAI makes it easier to run shopping ads in ChatGPT
Marketing on Platforms

‘Expand thoughtfully’: OpenAI offers ChatGPT ads to new markets including the U.K., Brazil and Japan
Marketing on Platforms

‘Maybe ChatGPT is a different kind of a place’: Why OpenAI is saying no to search budgets — for now
Marketing on Platforms

OpenAI opens up ChatGPT ads manager to the U.S. while promising third-party measurement, CPA bidding
Marketing on Platforms

TikTok recreates its ads for billboards through Vistar partnership
Marketing on Platforms

OpenAI starts laying foundations for ChatGPT ads in EU
Member Exclusive

Future of Marketing Briefing: YouTube’s creator data play is an on-ramp, not a destination
Marketing on Platforms

X upgrades its ad platform in long overdue overhaul
Navigating Economic Instability

Uncertainty is the real cost of the Middle East war for advertisers
Marketing on Platforms

Meta opens its ad ecosystem to third-party AI tools
Marketing on Platforms

Advertisers are flying blind on ChatGPT ads — Adthena wants to change that
Marketing on Platforms

YouTube is turning audio into an ad product — SiriusXM is selling it

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