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Brands hope for reach, brace for higher CPMs in tug of war over Warner Bros. Discovery
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Krystal Scanlon
Krystal Scanlon
Generative AI
The ad industry’s plan to define what counts as AI
Marketing on Platforms
Confessions of a crypto strategy exec who wants to spend ad money on X, but can’t
Generative AI
From hatred to hiring: OpenAI’s advertising change of heart
Marketing on Platforms
TikTok ad execs are finally talking — just enough to keep Q4 intact
Marketing on Platforms
TikTok’s ongoing U.S. uncertainty has marketers rethinking next year’s budgets
The Creator Economy
In graphic detail: How AI is going to shape influencer marketing next year
The Creator Economy
The creator is splintering as AI forces a new reckoning
Marketing on Platforms
Snap’s offering incentives to boost uptake of its Sponsored Snaps
Marketing on Platforms
Even with a new U.S. TikTok deal in sight, marketers feel uneasy
Member Exclusive
Pitch deck: How Google is responding to advertisers’ concerns about AI Max
Marketing on Platforms
When it comes to Perplexity’s ad business, the platform is at a crossroads
Marketing on Platforms
Netflix turns to Amazon to make its ads easier to buy
Marketing on Platforms
The definitive Digiday guide to what’s in and out for platforms
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