Krystal Scanlon

Krystal Scanlon

Marketing on Platforms

Meta’s Threads ads arrive fast, but advertisers move at their own pace
Member Exclusive

Pitch deck: Amazon instructs advertisers to spend amid Trump’s tariff turmoil
WTF Series

WTF is the digital services tax?
Navigating Economic Instability

Faced with tariff spending fears, brands look to Amazon’s search ads and DSP
Marketing

When it comes to ads, Apple isn’t playing coy anymore
Marketing on Platforms

Temu’s tariff-induced ad retreat opens a window for retail rivals
Marketing on Platforms

The cost of tariffs visualized: What 5 charts say about the future of ad spend
Marketing on Platforms

BeReal launches its ad business in the U.S. just as others pull back
The Creator Economy

Mythbuster: Top 10 platform creator fund fallacies debunked
Managing Through Crisis

Ad execs are now working as Trump tariff policy translators for advertisers
Marketing on Platforms

How Substack is redefining trust and safety by creating a new division of ‘standards’
Marketing on Platforms

Despite the uncertainty, some advertisers like Coca-Cola and Comcast have increased their TikTok spend this year
Marketing on Platforms

Marketers are calmer about TikTok’s future in the U.S. — even as its ads team thins out

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