Krystal Scanlon

Krystal Scanlon

Member Exclusive

Pitch Deck: How Amazon plans to turn Q3’s $17 billion ad haul into Q4’s next big DSP push
Marketing on Platforms

Reddit is already in early testing with its own AI campaign tool
Generative AI

The ad industry’s plan to define what counts as AI
Marketing on Platforms

Confessions of a crypto strategy exec who wants to spend ad money on X, but can’t
Generative AI

From hatred to hiring: OpenAI’s advertising change of heart
Marketing on Platforms

TikTok ad execs are finally talking — just enough to keep Q4 intact
Marketing on Platforms

TikTok’s ongoing U.S. uncertainty has marketers rethinking next year’s budgets
The Creator Economy

In graphic detail: How AI is going to shape influencer marketing next year
The Creator Economy

The creator is splintering as AI forces a new reckoning
Marketing on Platforms

Snap’s offering incentives to boost uptake of its Sponsored Snaps
Marketing on Platforms

Even with a new U.S. TikTok deal in sight, marketers feel uneasy
Member Exclusive

Pitch deck: How Google is responding to advertisers’ concerns about AI Max
Marketing on Platforms

When it comes to Perplexity’s ad business, the platform is at a crossroads

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