Krystal Scanlon

Krystal Scanlon

Evolving Agencies

‘The conversation has shifted’: The CFO moved upstream. Now agencies have to as well
Agency Culture

Gary Vaynerchuk built his name telling CMOs they were wrong. Now he’s telling their CFOs instead
Marketing on Platforms

As it ramps up push to fund AI bets, Meta makes a new play for agencies
Member Exclusive

Pitch deck: Why Amazon believes its premium streaming inventory is worth the money
Marketing on Platforms

‘An influential seat at the table’: Why Target’s retail media business Roundel is one of the first to test ChatGPT ads
Marketing on Platforms

‘Being very careful’: Weeks after unveiling ad plans, OpenAI works to control the message
Marketing on Platforms

YouTube’s upmarket TV push still runs on mid-funnel DNA
Marketing on Platforms

OpenAI’s plan for ChatGPT ads starts with brands, not agencies
WTF Series

WTF is Google’s Universal Commerce Protocol?
Marketing on Platforms

In Graphic Detail: Why TikTok still faces an uphill battle in the U.S.
Navigating Economic Instability

‘There seems to be a mind shift’: Advertisers keep ad spending flexible as uncertainty persists
Marketing on Platforms

As ChatGPT’s growth slows, ads look like the next risky move
Marketing on Platforms

TikTok’s confirmed U.S. deal still leaves unanswered questions

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