Krystal Scanlon

Krystal Scanlon

Marketing on Platforms

How the Biden-Harris administration revitalized the White House’s digital strategy
Marketing on Platforms

As TikTok rolls out Smart+, marketers grapple with AI’s advertising puzzle
The Creator Economy

Meet YouTuber Brandon B, who believes agencies shouldn’t worry about AI
Marketing on Platforms

TikTok joins the AI-driven advertising pack to compete with Meta for ad dollars
Marketing on Platforms

TikTok’s Search Ads are live, but advertisers aren’t ready to reallocate those Google dollars
Marketing on Platforms

As Snap gears up to cash in on AR (again), advertisers stand ready for some clarity
Marketing on Platforms

X brings back its transparency report for the first time since 2021
Marketing on Platforms

TikTok looks to turn search queries into ad dollars with keyword targeting tool
Marketing on Platforms

Legal battle aside, here’s all you need to know about TikTok right now
Marketing on Platforms

X is on the hunt for more ad dollars at its latest client council meeting
Marketing on Platforms

X claims to advertisers that it has a reach of 570 million monthly active users
Member Exclusive

Pitch deck: How X’s ‘real-time’ factor has become the star of its latest pitch to advertisers
Google on Trial

As Google’s antitrust trial intensifies, the ad industry speculates the consequences of a potential breakup

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