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As agencies push agentic media future, execs work to ward off client rogue fears
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Krystal Scanlon

Krystal Scanlon

Krystal Scanlon

  • Google on Trial

    Why Google’s ad business escaped a breakup

  • Marketing on Platforms

    OpenAI’s ChatGPT ads business hits $1 billion run rate as Europe gets self-serve access

  • Marketing on Platforms

    Three years after Kokai, The Trade Desk is betting on refinement with Zuma

  • Agency Culture

    ‘Inside, most of them are dumpster fires’: Confessions of a frustrated indie agency ad exec

  • Marketing on Platforms

    OpenAI is sharpening its focus on enterprise advertisers

  • Marketing on Platforms

    Discord adds lower funnel with outcomes push

  • Marketing on Platforms

    OpenAI’s ads business hits Europe at the six month mark

  • Marketing on Platforms

    Divine, Vine’s spiritual successor, won’t rule out ads

  • Marketing on Platforms

    OpenAI builds offerings on consent as it expands ChatGPT ads to Europe

  • Illustration of a performer balancing money weights on a tightrope, symbolizing how brand safety tools help marketers maintain performance and control.
    Member Exclusive

    Future of Marketing Briefing: The public ad tech era is over

  • Marketing on Platforms

    Lifestyle brand Stanley 1913 adapts its marketing for the AI search era

  • Marketing on Platforms

    OpenAI is coming for SMB advertisers

  • Member Exclusive

    Future of Marketing Briefing: Creator agencies are becoming entertainment studios — brands are footing the bill

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