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Omnicom CEO: ‘The marketplace hasn’t seen what the cost of this AI is’
Media
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Special Projects
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Krystal Scanlon
Krystal Scanlon
Digiday @ Cannes
Cannes Briefing: Creators didn’t come to Cannes for parties this year. They came for briefs.
Digiday @ Cannes
Cannes Briefing: The AI search crisis everyone’s talking about at Cannes is actually about brand coherence
Digiday @ Cannes
Cannes Briefing: Cannes is selling AI transformation. Off stage the talk is about the bill
Marketing on Platforms
OpenAI expands ads manager to U.K., adds CPC
Digiday @ Cannes
Invisible Cannes: The hidden workforce behind the Croisette
Marketing on Platforms
OpenAI moves to automate ad creative
Gaming & Esports
Electronic Arts has built its own ad server in a renewed push for ad dollars
Marketing on Platforms
As AI reshapes search, TikTok turns discovery into a performance pitch
Marketing on Platforms
OpenAI’s ChatGPT ads get its first conversion API partner in LiveRamp
Marketing on Platforms
LinkedIn wants to own B2B creator discovery with new creator marketplace
AI Revenue Generation
ChatGPT ads land in U.K. as OpenAI outlines EU privacy rules
Marketing on Platforms
TikTok now has a seat next to Amazon and Walmart in RFPs
Marketing on Platforms
Tariffs forced Temu to slash its U.S. ad spend on nearly every platform
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