Krystal Scanlon

Krystal Scanlon

Marketing on Platforms

X’s advertiser base is beginning to resemble its pre-Musk era
Marketing on Platforms

OpenAI turns on cost-per-action ads inside ChatGPT
Marketing on Platforms

In Graphic Detail: Why OpenAI’s ad business is still a work in progress
Marketing on Platforms

As OpenAI’s ChatGPT ad delivery improves, the doubts it created aren’t so easily fixed
Marketing on Platforms

OpenAI gives ChatGPT ads a visual upgrade
Member Exclusive

Pitch deck: X leans on AI and performance in a bid to win ad dollars
The Programmatic Marketer

Inside The Trade Desk’s Claude-powered campaign agent
Marketing on Platforms

TikTok launches MCP server to let AI agents run campaigns
Marketing on Platforms

Ad tech is lining up behind OpenAI (it’s been here before)
Marketing on Platforms

OpenAI makes it easier to run shopping ads in ChatGPT
Marketing on Platforms

‘Expand thoughtfully’: OpenAI offers ChatGPT ads to new markets including the U.K., Brazil and Japan
Marketing on Platforms

‘Maybe ChatGPT is a different kind of a place’: Why OpenAI is saying no to search budgets — for now
Marketing on Platforms

OpenAI opens up ChatGPT ads manager to the U.S. while promising third-party measurement, CPA bidding

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