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Walmart Connect pitches brands directly as it pushes lift studies ahead of holiday ad deals
Media
Marketing
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Future of TV
Special Projects
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Krystal Scanlon
Krystal Scanlon
Marketing on Platforms
Perplexity is betting big on creators
Marketing on Platforms
Electronic Arts is bundling its games to make a bigger pitch to advertisers
Marketing on Platforms
OpenAI’s next ChatGPT ad format: click to chat, not to site
Data & Privacy
Why Google’s ad business escaped a breakup
Marketing on Platforms
OpenAI’s ChatGPT ads business hits $1 billion run rate as Europe gets self-serve access
Marketing on Platforms
Three years after Kokai, The Trade Desk is betting on refinement with Zuma
Agency Culture
‘Inside, most of them are dumpster fires’: Confessions of a frustrated indie agency ad exec
Marketing on Platforms
OpenAI is sharpening its focus on enterprise advertisers
Marketing on Platforms
Discord adds lower funnel with outcomes push
Marketing on Platforms
OpenAI’s ads business hits Europe at the six month mark
Marketing on Platforms
Divine, Vine’s spiritual successor, won’t rule out ads
Marketing on Platforms
OpenAI builds offerings on consent as it expands ChatGPT ads to Europe
Member Exclusive
Future of Marketing Briefing: The public ad tech era is over
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