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The CMO-CCO split is becoming a corporate fiction
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7 seats left:
Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
SECURE YOUR SEAT
Krystal Scanlon
Krystal Scanlon
The Creator Economy
The creator is splintering as AI forces a new reckoning
Marketing on Platforms
Snap’s offering incentives to boost uptake of its Sponsored Snaps
Marketing on Platforms
Even with a new U.S. TikTok deal in sight, marketers feel uneasy
Member Exclusive
Pitch deck: How Google is responding to advertisers’ concerns about AI Max
Marketing on Platforms
When it comes to Perplexity’s ad business, the platform is at a crossroads
Marketing on Platforms
Netflix turns to Amazon to make its ads easier to buy
Marketing on Platforms
The definitive Digiday guide to what’s in and out for platforms
Marketing on Platforms
Why one exec thinks creators is a real key to Snap flourishing
Marketing on Platforms
Platform and agency execs recommended must-watch films, series heading into fall
Marketing on Platforms
Platform and agency execs recommended must-reads to unwind during busy periods
Marketing on Platforms
In Graphic Detail: AI adoption increases, but U.S. consumers are still wary
The Creator Economy
‘Some brands will continue to take liberties’: Confessions of an influencer marketer on brands misusing creator content
The Creator Economy
Marketers increasingly pressured to show their creator spend is worth it — with harder metrics
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