Krystal Scanlon

Krystal Scanlon

Marketing on Platforms

Divine, Vine’s spiritual successor, won’t rule out ads
Marketing on Platforms

OpenAI builds offerings on consent as it expands ChatGPT ads to Europe
Member Exclusive

Future of Marketing Briefing: The public ad tech era is over
Marketing on Platforms

Lifestyle brand Stanley 1913 adapts its marketing for the AI search era
Marketing on Platforms

OpenAI is coming for SMB advertisers
Member Exclusive

Future of Marketing Briefing: Creator agencies are becoming entertainment studios — brands are footing the bill
Marketing on Platforms

OpenAI brings product carousels to ChatGPT ads
Marketing on Platforms

OpenAI’s ChatGPT reaches the coupon stage of building an ad business
Marketing on Platforms

OpenAI is already building the org chart of a mature ad business
Member Exclusive

Future of Marketing Briefing: The case for and against the death of the big brand ad
Marketing on Platforms

Lifestyle brand Stanley 1913 uses AI behind the scenes — but execs claim it won’t touch ad creative
Marketing on Platforms

Reddit questions if AI data deals could hurt its ad business
Marketing on Platforms

Platforms’ AI dilemma: scale without sameness

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