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In graphic detail: Six thousand brands later, ChatGPT ads still have a conversion problem
Media
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Future of TV
Special Projects
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Limited spots remain:
Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
REGISTER
Krystal Scanlon
Krystal Scanlon
Member Exclusive
Future of Marketing Briefing: Agency fees in creator deals are the next transparency headache for marketers
Marketing on Platforms
OpenAI’s measurement gaps are keeping ChatGPT ads budgets at test level
Member Exclusive
Future of Marketing Briefing: Imagining the ad business hiding inside Meta’s Muse
Marketing on Platforms
In Graphic Detail: LLMs keep citing YouTube in search results
Data & Privacy
Who wins and loses from the remedies to Google’s ad tech monopoly
Member Exclusive
Future of Marketing Briefing: Creators are learning to pitch AEO, not just audiences
Marketing on Platforms
Perplexity is betting big on creators
Marketing on Platforms
Electronic Arts is bundling its games to make a bigger pitch to advertisers
Marketing on Platforms
OpenAI’s next ChatGPT ad format: click to chat, not to site
Data & Privacy
Why Google’s ad business escaped a breakup
Marketing on Platforms
OpenAI’s ChatGPT ads business hits $1 billion run rate as Europe gets self-serve access
Marketing on Platforms
Three years after Kokai, The Trade Desk is betting on refinement with Zuma
Evolving Agencies
‘Inside, most of them are dumpster fires’: Confessions of a frustrated indie agency ad exec
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