Krystal Scanlon

Krystal Scanlon

Marketing on Platforms

Reddit ramps up plans for performance dollars — but is it enough to entice advertisers?
Marketing on Platforms

Why Reddit’s recent blackout could be a real problem for advertisers
The Programmatic Marketer

‘Trust issue is the core’: Marketers balance skepticism with utilization of AI-media buying on platforms
Marketing on Platforms

With advertising in flux, Twitter is outsourcing ad monetization to ad tech
Marketing on Platforms

Los anunciantes tendrán que esperar para encontrar publicidad de búsqueda en TikTok
Marketing on Platforms

Marketers are going to have to wait for search advertising on TikTok
Marketing on Platforms

Here are Linda Yaccarino’s likely top priorities as Twitter’s new CEO
Member Exclusive

Pitch deck: How TikTok is courting advertisers
Marketing on Platforms

Social commerce is in the cards for Reddit this year
Marketing on Platforms

Is Snapchat’s latest ad offerings enough to steal ad dollars?
Navigating Economic Instability

What downturn? In real terms, ad spending is doing just fine
Marketing on Platforms

Six months into Elon Musk’s Twitter takeover — here’s what we know so far about his plan
Marketing on Platforms

Elon Musk targets smaller advertisers by forcing them to pay for verification to run ads on Twitter

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