Krystal Scanlon

Krystal Scanlon

Marketing on Platforms

The latest threat of TikTok bans have caused marketers to raise an eyebrow
The Creator Economy

Wall of Productions aims to fill the creator economy gap that traditional production businesses can’t
Marketing on Platforms

BeReal still has potential for advertisers, but its hype period is well and truly over
The Creator Economy

What do creators really want from TikTok?
Super Bowl

Despite a surge in Super Bowl ad dollars, Twitter’s ad rehab is a work in progress
Marketing on Platforms

Pinterest jockeys for position in platforms arms race for short-form video
Marketing on Platforms

In the platforms’ arms race for creators, YouTube Shorts splashes the cash
Marketing on Platforms

Snapchat’s pitch to advertisers is starting to feel as ephemeral as its content — and its Q4 results prove it
Modern Newsroom

Why Vice, BBC, WaPo, others see new TikTok teams as the next wave of specialist publishing talent
Marketing on Platforms

Con la creciente lista de problemas de TikTok, ¿deberían los profesionales del marketing pensarlo dos veces antes de utilizar esta plataforma?
Marketing on Platforms

With TikTok’s growing list of issues, should marketers think twice about the platform?
Marketing on Platforms

News publishers are flocking to TikTok as they continue to search for new audiences
Español

El gasto de anunciantes en TikTok desafía la desaceleración de la publicidad

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