Krystal Scanlon

Krystal Scanlon

Marketing on Platforms

Rising ad spend fuels rapid growth of Amazon’s DSP
Marketing on Platforms

Snapchat, Pinterest and Reddit turn to AI in laying the groundwork to capture SMB ad dollars
Marketing on Platforms

Snap sees growth opportunity in SMBs
Marketing on Platforms

Snap pursues SMBs with its latest AI-powered tool
Marketing on Platforms

With TikTok in limbo, YouTube Shorts cashes in
Bold Call

Bold Call: As Musk’s political clout rises, Twitter’s brand exodus could become a X’s brand influx
Advertising around Politics

The definitive guide to what’s in and out (so far) in Trump’s second presidential term
Marketing on Platforms

Marketing in limbo: the long shadow of TikTok’s turbulence
Marketing on Platforms

Here are the winners and losers of TikTok’s U.S. shutdown drama
Marketing on Platforms

Here’s a guide for what marketers can do now with the back-and-forth of TikTok
Marketing on Platforms

As TikTok teeters, YouTube, Meta, Snapchat and more race to claim its ad dollars with incentives, discounts
Marketing on Platforms

‘Not an easy ride’: Ban anxiety triggers TikTok execs to rethink their next moves
Marketing on Platforms

Here are the cases for and against AI agents

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