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Krystal Scanlon
Krystal Scanlon
The Programmatic Marketer
Advertisers may be pulling back – just not from Amazon
Digiday @ Possible
With 600 million monthly active users, X’s Linda Yaccarino doubles down on dismissing journalism
Marketing on Platforms
Snap’s growth dominance stands to be questioned — what are the asks?
Marketing on Platforms
Meta’s Threads ads arrive fast, but advertisers move at their own pace
Member Exclusive
Pitch deck: Amazon instructs advertisers to spend amid Trump’s tariff turmoil
WTF Series
WTF is the digital services tax?
Navigating Economic Instability
Faced with tariff spending fears, brands look to Amazon’s search ads and DSP
Marketing
When it comes to ads, Apple isn’t playing coy anymore
Marketing on Platforms
Temu’s tariff-induced ad retreat opens a window for retail rivals
Marketing on Platforms
The cost of tariffs visualized: What 5 charts say about the future of ad spend
Marketing on Platforms
BeReal launches its ad business in the U.S. just as others pull back
The Creator Economy
Mythbuster: Top 10 platform creator fund fallacies debunked
Managing Through Crisis
Ad execs are now working as Trump tariff policy translators for advertisers
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