Krystal Scanlon

Krystal Scanlon

Marketing on Platforms

For platforms, here’s what’s not going to happen in 2026

13 hours ago
Marketing on Platforms

TikTok Shop offers incentives to new sellers, as U.S. uncertainty is finally over
Marketing on Platforms

In Graphic Detail: Why YouTube is a genuine threat to Netflix
Marketing on Platforms

‘This isn’t the old pre-roll world’: YouTube has been talking TV — now it’s selling that way
Member Exclusive

Pitch deck: How Amazon is recasting Twitch as a core part of its CTV pitch
Marketing on Platforms

Why 2026 could be Snap’s biggest year yet – according to one exec
The Creator Economy

In Graphic Detail: Here’s what the creator economy is expected to look like in 2026
Retail Media Rewritten

U.K. retailer Tesco wants advertisers to see it as equal to any traditional media partner
Media

Marketers move to bring transparency to creator and influencer fees
Marketing on Platforms

‘We’re in a league of our own’: How X is planning to take over the World Cup, starting with Draw Day
The Programmatic Marketer

An anatomy of the trust fault line running through Amazon’s ad ambitions
Marketing on Platforms

‘Clicks don’t pay the bills, pipeline quality does,’ becomes LinkedIn’s case for its pricey ad prices
Marketing on Platforms

TikTok dangles cash, credits and fully-funded deals to supercharge U.S. Shop spending

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