Krystal Scanlon

Krystal Scanlon

Marketing on Platforms

OpenAI has quietly launched its ads manager as it races to build out its ads business
Marketing on Platforms

Who is OpenAI’s global head of ads, David Dugan?
Marketing on Platforms

TikTok’s Khartoon Weiss to exit the platform as its N. America lead of global business
Marketing on Platforms

The Trade Desk is changing how advertisers buy — and what they can see
Managing Through Crisis

‘Predictability has become a luxury’: As the Iran war drags on, ad markets are starting to sweat
Marketing on Platforms

In graphic detail: The long road to accountability for social media platforms
Marketing on Platforms

Pinterest bets measurement and SMBs will boost performance revenue
Marketing on Platforms

TikTok rebrands its advertiser pitch around full-funnel ambition
Marketing on Platforms

TikTok courts CMOs with first-ever Collective, as it targets bigger budgets
The Creator Economy

A year after Unilever, the ad-funded creator economy is still catching up to its own ambition
Marketing on Platforms

Advertisers aren’t happy about picking up Meta’s European tax tab
The Programmatic Marketer

The Trade Desk remains the dominant DSP but its advertisers are starting to shop around
Generative AI

OpenAI is building the ad tech stack it’s currently borrowing

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