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Amazon reverses its Google Shopping retreat, making life harder for performance buyers
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LAST CHANCE:
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Krystal Scanlon
Krystal Scanlon
Marketing on Platforms
Platform and agency execs recommended must-reads to unwind during busy periods
Marketing on Platforms
In Graphic Detail: AI adoption increases, but U.S. consumers are still wary
The Creator Economy
‘Some brands will continue to take liberties’: Confessions of an influencer marketer on brands misusing creator content
The Creator Economy
Marketers increasingly pressured to show their creator spend is worth it — with harder metrics
Marketing on Platforms
Here’s what marketers want from Meta’s Superintelligence Labs
The Creator Economy
The definitive Digiday guide to what’s in and out in the creator economy
Generative AI
Forget about the tech, OpenAI and Perplexity are brands too
Marketing on Platforms
‘It’s the worst execution I’ve seen’: Confessions of a marketer on pulling every client off Google’s PMax
Marketing on Platforms
The Trade Desk holds its own against Amazon’s growing, but still distant threat
Marketing on Platforms
X’s automated ad vision left advertisers underwhelmed
Marketing on Platforms
Meta’s Superintelligence Labs is already becoming part of the pitch to marketers
The Creator Economy
As creator fees rise, so does the confusion over what to pay
The Creator Economy
Creators are ‘doubling’ their rates as they capitalize on brands’ growing interest
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