Krystal Scanlon

Krystal Scanlon

Member Exclusive

Pitch deck: How Amazon is recasting Twitch as a core part of its CTV pitch

10 hours ago
Marketing on Platforms

Why 2026 could be Snap’s biggest year yet – according to one exec
The Creator Economy

In Graphic Detail: Here’s what the creator economy is expected to look like in 2026
Retail Media Rewritten

U.K. retailer Tesco wants advertisers to see it as equal to any traditional media partner
Media

Marketers move to bring transparency to creator and influencer fees
Marketing on Platforms

‘We’re in a league of our own’: How X is planning to take over the World Cup, starting with Draw Day
The Programmatic Marketer

An anatomy of the trust fault line running through Amazon’s ad ambitions
Marketing on Platforms

‘Clicks don’t pay the bills, pipeline quality does,’ becomes LinkedIn’s case for its pricey ad prices
Marketing on Platforms

TikTok dangles cash, credits and fully-funded deals to supercharge U.S. Shop spending
Marketing on Platforms

Buyers aren’t exactly won over by Netflix’s new monthly active viewers (MAV) metric
Marketing on Platforms

Netflix’s ads boss on the next phase, and how Amazon accelerates it
Marketing on Platforms

In Graphic Detail: The rise of micro dramas that are attracting big ad dollars
Member Exclusive

Pitch Deck: How Amazon plans to turn Q3’s $17 billion ad haul into Q4’s next big DSP push

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