Krystal Scanlon

Krystal Scanlon

Marketing on Platforms

Advertisers aren’t happy about picking up Meta’s European tax tab
The Programmatic Marketer

The Trade Desk remains the dominant DSP but its advertisers are starting to shop around
Generative AI

OpenAI is building the ad tech stack it’s currently borrowing
Marketing on Platforms

In graphic detail: How Anthropic’s Pentagon refusal is paying off in downloads, brand trust and enterprise deals
Marketing on Platforms

Meta’s measurement and attribution updates are welcomed, but not ground-breaking, ad execs say
Member Exclusive

Pitch deck: How ChatGPT ads are being sold to Criteo advertisers
Evolving Agencies

‘The conversation has shifted’: The CFO moved upstream. Now agencies have to as well
Agency Culture

Gary Vaynerchuk built his name telling CMOs they were wrong. Now he’s telling their CFOs instead
Marketing on Platforms

As it ramps up push to fund AI bets, Meta makes a new play for agencies
Member Exclusive

Pitch deck: Why Amazon believes its premium streaming inventory is worth the money
Marketing on Platforms

‘An influential seat at the table’: Why Target’s retail media business Roundel is one of the first to test ChatGPT ads
Marketing on Platforms

‘Being very careful’: Weeks after unveiling ad plans, OpenAI works to control the message
Marketing on Platforms

YouTube’s upmarket TV push still runs on mid-funnel DNA

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