Kristina Monllos

Kristina Monllos

Brands in Culture

Why U.S. sports teams like the Chicago Bulls are betting on international audiences for growth
Member Exclusive

Marketing Briefing: Why fractional CMOs are being tapped for ‘impartial’ evaluations of marketing orgs, agencies
Marketing on Platforms

Buyers hope a proposed tariff on Chinese goods will disrupt the Temu and Shein ad blitz and lower Meta CPMs
Member Exclusive

Marketing Briefing: Why nostalgia marketing can be a crutch
Member Exclusive

Marketing Briefing: Why companies need to consider long-term brand health amid DE&I pullback
Brands in Culture

Studios embrace ‘creator and meme culture’ as movies like Twisters, Beetlejuice Beetlejuice memeify marketing
Brands in Culture

How Ben & Jerry’s has found the balance between activism and advertising
Member Exclusive

Marketing Briefing: Why holding companies are taking a ‘platform’ approach to pitch more cohesively
Agency Culture

Omnicom is consolidating B2B shop Doremus+Co with Merkley and Partners
Member Exclusive

Marketing Briefing: Inside some of advertisers’ challenges in the 2024 election cycle
The Confessions

Confessions of a performance marketing ad buyer on ‘uptick’ in platforms’ ad rejections amid election advertising
Member Exclusive

Marketing Briefing: How brand safety has changed — even as Musk goes after GARM
Member Exclusive

Marketing Briefing: Why marketers aren’t confined to traditional holiday and seasonal promotion cycles anymore

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