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After years of caution, pharma advertisers are embracing influencer marketing
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Kayleigh Barber
Kayleigh Barber
The Programmatic Publisher
How The Trade Desk’s new sub-floor bidding tactic will affect SSPs, publishers
Beyond Ads
Reuters’ CRO discusses the role of political advertising and AI within the news organization
The Programmatic Marketer
Anatomy of an ad tech outrage
Member Exclusive
Media Briefing: How digital publishers spent summer 2023
Navigating Economic Instability
Digiday editors discuss the top trends from summer 2023
Beyond Ads
Publisher CROs say auto, travel and luxury advertisers are leading the revenue rebound
Member Exclusive
Media Briefing: Publisher CROs say Q3 ad revenue is pacing up but advertisers are looking past Q4
Navigating Economic Instability
Ad agency Pereira O’Dell budgets for contingencies in clients’ 2024 campaign strategies
Brand Safety
Ad tech firm Peer39 is letting advertisers block Maui wildfire coverage
The Programmatic Marketer
GroupM is removing MFAs from its inclusion lists
Member Exclusive
Media Briefing: Publishers pump up per-subscriber revenue amid ad revenue declines
The Programmatic Marketer
Made-for-advertising sites lack a clear definition, causing confusion among the advertising industry
The Programmatic Marketer
The case for and against made-for-advertising sites
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