Kayleigh Barber

Kayleigh Barber

Member Exclusive

Media Briefing: Publishers use proprietary research to pitch prospective advertisers
Beyond Ads

Q4’s stasis provided a launchpad for publishers’ Q1 advertising businesses
Member Exclusive

Media Briefing: Cheap reach inventory is the next target from the consultancy that spearheaded the MFA crackdown
Beyond Ads

‘MFA should stand for made-for-arbitrage’: An oral history of the murky made-for-advertising crusade
Member Exclusive

Media Briefing: Publishers’ Q4 earnings paint a gloomy picture of 2023
Equality and Opportunity

El CEO de My Code asegura que los anunciantes han fijado un suelo, no un techo, para el marketing multicultural
Equality and Opportunity

My Code’s CEO says a floor, not a ceiling, has been set by advertisers for multicultural marketing
Beyond Ads

Media buyers weigh the sledgehammer or the scalpel approach to MFA classification
Member Exclusive

Media Briefing: Publishers say Q1 is ‘off like a rocket’ after a lousy 2023
Equality and Opportunity

Kerel Cooper, de Group Black, intenta resolver el problema del sesgo de la programática en la industria
Equality and Opportunity

How Group Black’s Kerel Cooper is trying to solve programmatic’s bias problem at the industry level
Member Exclusive

Media Briefing: How 3 publishers are making their sites more/less habitable to AI crawlers
Managing Through Crisis

‘Stability with transformation’: Insights into the turbulent landscape of 2024 advertising

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