Kayleigh Barber

Kayleigh Barber

The Programmatic Publisher

How GroupM’s inclusion list decides which publishers it sells programmatically
Member Exclusive

Media Briefing: Commerce publishers boast positive results post-Amazon Prime Day
The Programmatic Publisher

‘All this drama’: Overheard at the Digiday Publisher Golf Outing
Member Exclusive

Media Briefing: How publishers are racing to engage new subscribers in hopes of improving retention
Member Exclusive

Media Briefing: Mid-year media check-in
Member Exclusive

Media Briefing: Publishers are optimistic about the conversations — but not inked deals — out of Cannes
The Programmatic Publisher

How Salon, TVTropes and Snopes improved programmatic CPMs with traffic shaping
Life Beyond the Cookie

U.S. publishers experience testing fatigue as they evaluate alternative IDs to third-party cookies
Member Exclusive

Media Briefing: Parallel path tests are publishers’ best tool for selling advertisers on first-party data offerings
Beyond Ads

Less than half of The Independent’s revenue came from advertising in 2022
Gaming & Esports

As Twitch backpedals rev share policy, UTA’s Damon Lau thinks creators are poised to win
Member Exclusive

Media Briefing: Publishers’ guide to Cannes
Navigating Economic Instability

It’s a ‘dogfight’: Publishers’ Q2 revenue was flat and they’re wary of remainder of the year

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