Kayleigh Barber

Senior Reporter

kayleigh@digiday.com

Coronavirus Fallout

How Vogue’s international approach to audience data helped it reach record readers

by Kayleigh Barber
Subscriptions

Why news publishers are eagerly bundling their subscriptions with brands

by Kayleigh Barber
Content & Commerce

Axios is entering into the software licensing business with a new tool to help companies communicate

by Kayleigh Barber
Life Beyond the Cookie

With first-party data, Allrecipes is able to bake reader comments into advertisings tools

by Kayleigh Barber
Content & Commerce

How NYT Cooking is crafting its recipe for community building one ‘generously buttered noodles’ sweatshirt at a time

by Kayleigh Barber
Content & Commerce

How Wired leveraged Cyber Week readers to increase subscription revenue

by Kayleigh Barber
Beyond Ads

How Forbes’ 30 Under 30 franchise has become a top selling point for the brand

by Kayleigh Barber
Beyond Ads

‘The experience is much more valuable’: How publishers are testing hybrid approaches to keep their events engaging

by Kayleigh Barber
Content & Commerce

How Cosmo is building brand affinity with younger audiences through its focus on commerce

by Kayleigh Barber
Content & Commerce

‘Profitability in the back half of next year’: BuzzFeed CEO Jonah Peretti (and Verizon Media CEO Guru Gowrappan) on their big merger

produced by Pierre Bienaimé hosted by Kayleigh Barber
Beyond Ads

‘There’s more opportunity’: Publishers on TikTok are taking branded content into their own hands

by Kayleigh Barber and Seb Joseph
Beyond Ads

‘A start-up again’: New Quartz owner Zach Seward’s plan for longevity includes revenue innovation and reader support

by Kayleigh Barber
Content & Commerce

Bleacher Report is drafting a commerce strategy that’s growth plan hinges on fan fervor for exclusive merchandise

by Kayleigh Barber

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