Kayleigh Barber

Media Editor

kayleigh@digiday.com

Publishing on the Blockchain

How ComplexLand gave advertisers a space to play in the metaverse

By Kayleigh Barber
Subscriptions

A Q&A with Axios’ Sara Kehaulani Goo on bundling newsletters as an audience engagement strategy

By Kayleigh Barber
Publishing on the Blockchain

The Rundown: How CoinDesk is using crypto tokens for in-person event sponsorship deals

By Kayleigh Barber
Beyond Ads

How Front Office Sports is leveling up its branded content business through educational courses

By Kayleigh Barber
The Programmatic Publisher

Inside Hearst UK’s multi-pronged approach to third-party cookie replacements

By Kayleigh Barber
Platforms & Commerce

In graphic detail: How influencers drive social commerce sales

By Kayleigh Barber
Modern Newsroom

With the return of travel, Condé Nast Traveler puts its new global team to the test

By Kayleigh Barber
Subscriptions

WTF is dunning?

By Kayleigh Barber
Publishing in the Platform Era

How creators have become strategy consultants for publishers on TikTok

By Kayleigh Barber
Platforms & Commerce

With commerce at the center, how an Instagram influencer turned Amazon Live host

By Kayleigh Barber
Publishing on the Blockchain

One year after embracing the blockchain, Time has earned more than $10M in profit

By Kayleigh Barber
Content & Commerce

How Apartment Therapy is using commerce to link the virtual and in-person elements of its hybrid Small/Cool event

By Kayleigh Barber
Publishing on the Blockchain

Publishers’ secondary market strategy: What happens when the monetary appeal of NFTs isn’t enough?

By Kayleigh Barber

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