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When CMOs pay for agents not agencies: S4 Capital’s AI gambit
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Jessica Davies
Managing editor
Jessica Davies
Managing editor
Media
The Sun to double digital sales team to boost post-paywall growth
Media
Channel 4 launches its own premium video programmatic exchange
Media
The Guardian thinks customized ads can stem ad blocking
Media
To improve ad quality, this sports publisher cut 35% of its Web impressions
Media
5 things holding back programmatic advertising
Media
How Forbes is expanding in Europe
Media
Politico outlines plans to ‘double in size’ in Europe, starting with London hires
Media
Yahoo hires new UK boss in a push for digital ad growth
Marketing
‘Our focus in digital is on getting what we pay for’: Unilever’s drive to lower digital ad waste
Media
The Economist adopts time-based ad sales
Media
The agency view: Can The Sun make a free digital model work?
Media
500 publishers were hacked through anti-ad block tool PageFair
Marketing
How brands are joining the Rugby World Cup scrum
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