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Jessica Davies
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Beyond Ads
How The Guardian overhauled its content studio to make it more efficient
WTF Series
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The Programmatic Marketer
Behind the bid-caching debate, signs of ad tech commoditization
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‘We took ownership’: How The Guardian rid itself of hidden ad tech fees
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DSPs grapple with whether to bid on impressions with no GDPR consent signals
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Under GDPR, publishers are adopting CMPs for fear of losing out on ad revenue
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Fraud coming to GDPR consent strings is the new GDPR worry
Agency Culture
‘The opposite of lean and agile’: Agency execs sound off on work culture
WTF Series
WTF is a GDPR consent string?
Data Regulation
‘It’s all incredibly confusing’: Publishers complain GDPR consent signals are ignored by ad buyers
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