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The upfront market is nearly done, as sports acts as both negotiation driver and obstacle
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Jessica Davies
Managing editor
Jessica Davies
Managing editor
The Business of AI
WTF is LLM honeypotting?
The Programmatic Publisher
Publisher ad supply fell by up to 40% in Q2 as AI search choked the open web
Modern Newsroom
WTF is SPUR’s publisher-run Content Telemetry Framework?
Member Exclusive
Media Briefing: Declared ‘good bots,’ mixed-use crawlers, gray scrapers – how AI accesses publisher content
Member Exclusive
Media Briefing: Inside publishers’ real Cannes agenda – AI money vs agentic hype
AI Revenue Generation
How a German publisher JV is turning LLM visibility into a premium brand buy
AI Revenue Generation
Le Monde blocked the bots. Now it’s working out what to do about paying readers showing up as agents
Zero-click Future
Google’s AI opt-out leaves publishers with a choice they can’t safely use
Zero-click Future
The case for and against publishers buying paid traffic
AI Revenue Generation
Publishers quietly cut ‘six-figure’ deals via Snowflake’s AI licensing platform
Media
Omnicom’s ‘fewer middlemen’ push is reaching publishers – just not their P&Ls
Zero-click Future
The Economist prepares for a two‑track internet: one for humans and one for AI agents
The Programmatic Publisher
Mail Metro Media shifts ad strategy toward PMPs and fewer ads as it unifies stack
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