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Why WPP’s AI boss believes agents are still in the ‘teenage sex’ stage of development
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Jessica Davies
Managing editor
Jessica Davies
Managing editor
Zero-click Future
The Economist prepares for a two‑track internet: one for humans and one for AI agents
The Programmatic Publisher
Mail Metro Media shifts ad strategy toward PMPs and fewer ads as it unifies stack
The Programmatic Marketer
The case for and against agentic media buying
AI Revenue Generation
From ad tech tax to AI data brokers: the new middlemen keep 100%, publishers say
The Programmatic Marketer
WPP CFO says The Trade Desk operates in a smaller slice of the ad market
The Programmatic Marketer
‘That is an objective’: Omnicom tests AI agents to cut out the ad tech middlemen
The Business of AI
News UK turns The Times’ first-party data into synthetic audiences for advertisers
Subscriptions
How The Financial Times is betting on personality-led vodcasts as its next subscription lever
Inside the C-suite
From page views to propensity: How the Daily Mail is retooling for a zero-click world
The Business of AI
Ozone’s platform tries to simulate how publisher content appears in AI answers
The Programmatic Publisher
CNN builds in-house agent infrastructure as it prepares for AI-driven media trading
The Programmatic Publisher
Publishers see double-digit growth from The Trade Desk’s OpenPath, but volatility remains
AI Revenue Generation
Cloudflare’s compliant crawler highlights tension – and opportunity – in the emerging AI content market
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