Jessica Davies

UK Editor

jess@digiday.com @jessdaviesmk

The Programmatic Marketer

WTF is a unified ad auction?

by Jessica Davies
Winners and losers of Google’s move to unified first-price auctions

by Jessica Davies
Subscriptions

The Financial Times buys The Next Web to beef up live events business

by Jessica Davies
WTF Programmatic

WTF is Apple’s latest anti-tracking update?

by Jessica Davies
Duopoly

‘You have specialist swim lanes’: Publishers struggle to woo and keep platform tech talent

by Jessica Davies
Publishing in the Platform Era

YouTube’s brand-safety woes give publishers a boost in selling video ads directly

by Jessica Davies
Publishers fear ad viewability drive has compromised user experience

by Jessica Davies
The GDPR Impact

Privacy activists target the IAB Europe’s GDPR approach

by Jessica Davies
The Programmatic Marketer

‘It is a sticking plaster’: Ads.txt is not stamping out fraud

by Jessica Davies
The Confessions

‘Brands turn a blind eye’: Confessions of a former agency exec on attribution scamming

by Jessica Davies
The GDPR Impact

What to know about Google’s GDPR troubles

by Jessica Davies
The Programmatic Publisher

Immediate Media claims 135 percent digital ad revenue spike after reducing reliance on third-party cookies

by Jessica Davies
The Programmatic Marketer

Ghost sites, domain spoofing, fake apps: A guide to knowing your ad fraud

by Jessica Davies

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