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Brands’ interest in “Grand Theft Auto” is mounting — but questions about brand safety remain
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How B2B and B2C data accelerates growth for retail media networks
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Why the convergence of AI, privacy and cookie deprecation in 2024 will bring stability to the marketing industry
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Why 2023 will usher in a third-party data renaissance
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Brand marketers are bridging the B2C-B2B gap by rethinking their data strategies
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Identity solution fatigue is setting in: How to keep moving
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Putting the emphasis on deterministic targeting, the US is an outlier
